|Back to News|
|Autobase and Germain Motor Company featured in 2010 DrivingSales Dealership Innovation Guide|
October 5th 2010 -
Indianapolis, October 5, 2010 – Autobase, Inc., the premier provider in automotive CRM for auto dealers nationwide, and a division of Dominion Dealer Solutions, today announced a case study featuring Autobase client Germain Motor Company had been selected for inclusion in the 2010 DrivingSales Dealership Innovation Guide.
Chosen from among dozens of applicants by a committee of leading industry professionals, “Germain Motor Co: How a synergized BDC increased Internet leads by 53%” summarizes the noteworthy results experienced after partnering with Autobase in a strategic realignment of BDC process and technology. Shaun Kniffin, director of Internet sales and eBusiness development for Germain, who is featured in the study, provides an overview of how Autobase CRM, BDC, and ILM capabilities enabled the Germain enterprise to increase Internet leads by 53% and email response rate by 67%.
Kniffin, known nationwide for his innovative approach to Internet sales, began subscribing to Autobase’s Managed Marketing Services to build and execute multi-touch, multi-channel campaigns for the BDC at Germain. These campaigns alone have resulted in nearly 1,300 additional vehicles sold in the first half of 2010.
Bryan Anderson, founder and general manager of Autobase, remarked, “We are proud to support the growth experienced by Shaun Kniffin and our good friends at Germain Motor Company. With a rich partnership for the past five years, their continued success is very important to us.”
In 2009, the DrivingSales.com online community named Autobase as the Highest Rated CRM. Autobase sister company AVV received the same award for its lead management solution, WebControl. For a complete view of the 2010 DrivingSales Innovation Guide, please visit www.drivingsales.com/innovation.About Autobase, Inc.
Autobase® has specialized in providing the automotive retail market with premier Marketing and Sales CRM Solutions since 1988. More experienced than any other CRM provider in the industry, Autobase offers a growing suite of cutting-edge marketing solutions and time-tested sales processes that drive and close significantly more business in the showroom and service drive. Nearly 40,000 auto professionals use Autobase every day to recession-proof their business by finding, selling, and retaining more customers. Autobase is a division of Dominion Dealer Solutions. For more information, visit www.autobase.net.About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at http://www.DominionDealerSolutions.com. . Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. Please see http://www.DominionEnterprises.com.