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|Dominion Dealer Solutions Launches New Website Platform -- Dominion Adaptive Websites|
June 12th 2012 - |
Dominion Dealer Solutions announced today the launch of its new website platform, Dominion Adaptive Websites. Dominion’s industry-exclusive website platform is built with Adaptive Design Technology which provides a responsive and optimized consumer experience, automatically configuring to display on desktop, tablet, or mobile devices.
In addition to the enhanced user experience, Dominion Adaptive Websites deliver key advantages for dealers with industry-leading websites that out-perform the competition. The new technology eliminates the need to build and maintain a mobile website, allows users to create and edit pages quickly and easily, and maintains a consistent online brand presence, building loyalty and retention with customers.
"Dominion Adaptive Websites anticipate how consumers' needs and expectations change from device to device and adapt content, layout and actions to meet those needs,” said Sean Stansell, product manager for Dominion Dealer Solutions. “These sites remove obstacles for consumers, making them more likely to do business with a dealer and have a positive experience at the same time."
For online car shoppers, the transition from tablet to mobile to desktop will be seamless. Dominion Adaptive Websites will detect features and screen size and alter the design of the webpage to fit the device on which it is displayed. Additionally, it will change layout and reprioritize content based on the platform being used, allowing customers to access the most significant information easily. Finally, it will change navigation and actions according to the platform, allowing all devices to access the website.
The launch of this technology is crucial, especially considering 32% of auto shoppers use a smartphone to find a dealership. 80% of tablet owners say they use their tablets to research and buy products and 23% use their desktop or PC.
Brice Englert, general product manager for Dominion Marketing Services, stated, “Dealers have a tremendous opportunity to adopt this new platform, simplify their online presence, and give consumers simple access to what they are looking for on any device. Some of the largest media companies in the country have proven adaptive sites engage and convert better. Now auto dealers can present the same benefits to their local communities.”
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