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title: About Us | Dominion Dealer Solutions
description: Dominion Dealer Solutions empowers auto dealers with innovative technology solutions, enhancing workflow efficiency and customer engagement. Discover how we make dealers' lives better. Visit us now!
---
[Skip to content](https://www.drivedominion.com/about-us#main-content)
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- [Activator](https://activator.ai/)
- [Cross-Sell](https://www.cross-sell.com/)
- [Dealer Specialties®](https://www.dealerspecialties.com/)
- [Dominion DMS](https://www.dominiondms.com/)
# About Us
Our Core
## Commitments
Dominion leads the innovation race that is putting dealers back in charge of their business. Long known for our ability to build and grow intuitive, easy-to-use and fully-functional software solutions, Dominion continues to leverage modern technology for enhanced efficiency and productivity. Our commitment to “make dealers’ lives better” means our customers will always have technology that improves their workflow and customer engagement.
Dominion Dealer Solutions began with a vision: to deliver the finest customer and inventory management solutions to auto dealerships. With a start as a publishing company that featured classified advertising for used vehicles, we quickly discovered that several businesses in the industry were offering services we wanted to provide to our auto dealers. We then searched, found and acquired the industry’s top providers of Dealer Management Systems (DMS), Customer Data Solutions, Data and Performance Reporting, Marketing, and Inventory Services. Now, Dominion Dealer Solutions offers these amazing services and solutions to our dealer partners along with top-notch customer service in every vertical.
### Vision
Dominion Dealer Solutions aims to empower automotive dealerships by providing advanced technology and comprehensive solutions, enabling dealers to streamline their operations and enhance their business efficiency.
### Mission
**To Make Dealers' Lives Better**
We strive to provide excellent products that empower dealers with the right solutions for their business challenges.
### Values
Dominion is committed to excellence, innovation, and customer support, offering tailored solutions and dedicated training to help dealerships achieve sustainable success in an evolving digital landscape.
Our Automotive Businesses
## Solutions For Every Dealership
We strive to provide excellent products that empower dealers with the right solutions for their business challenges. As the digital environment changes, we are on the forefront, providing dealers with the best options for their businesses.
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ACTIVATOR
### Customer Data Platform (CDP) & Multichannel Journey Builder
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CROSS-SELL
### Vehicle Registration Sales Data & Reporting Software
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DEALER SPECIALTIES
### Inventory Merchandising and Vehicle Photography Services
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DOMINION DMS
### Cloud - Core Dealer Management System (DMS)
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Want to know more
## About **Us**
Dominion Dealer Solutions is a subsidiary of Dominion Enterprises (DE), a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. To learn more, visit [https://www.dominionenterprises.com](https://www.dominionenterprises.com).
### Contact Us
We are proud of our collaborative, innovative, customer-focused support teams. Please reach out to our individual support groups at the specific business you're inquiring about.
[Contact Our Businesses](https://www.drivedominion.com/contact-us?hsLang=en)
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Leaders in Innovation. Dominion Dealer Solutions leverages modern technology for enhanced efficiency and productivity to “make dealers’ lives better”, meaning our customers will always have technology that improves their workflow and customer engagement.
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