AUTOBASE DEALER CRM

Our Autobase CRM features an easy-to-use interface, guaranteeing staff adoption and reducing training needs. Accessible from anywhere with an internet connection, Autobase offers a secure dealership CRM. The technology easily integrates with over 50 third-party applications and allows you to drive process and results in both your variable and fixed operations. Funnel sales and service leads from every source into one solution.

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Automate Your Workflows

Our proven process flow will enhance already-established operations as you start, work and complete each sale with logical timing and a step-by-step plan.

  • Daily Business Planner
  • Home Page dashboard
  • Configurable Road to the Sale steps
  • Save A Deal process

Targeted Lists & Professional Materials

With Dominion Autobase CRM, your teams can share pertinent vehicle and dealership information with customers directly from the CRM. Autobase Online offers professional-looking vehicle brochures, customizable email templates, campaign management, and email deliverability tracking.

More Leads From Your Data

Autobase Online integrates with Dominion’s award-winning DealActivator equity mining software, granting your employees access to a vehicle’s equity information directly from the CRM. An equity Priority Page is located within Autobase and serves up the most relevant customers to your team on a daily basis.

Autobase provides us with a high level of personal service to help us utilize the tool to its potential. The representatives are very helpful and easily accessible for in-store, hands-on help and training.”


Ted Nine
Warsaw Buick GMC

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Customer Friendly Price Negotiations

Customer and vehicle information can be uploaded to various desking applications to work figures in those systems directly. Dominion Power Worksheet allows dealers to provide a customer friendly approach to pricing negotiations.

  • Customizable presentations for each customer based on need
  • Ability to calculate target payment/down payment/finance and lease options
  • PDF and email versions available