Our award-winning Autobase CRM features an easy-to-use interface, guaranteeing staff adoption and reducing training needs. Accessible from anywhere with an internet connection, Autobase offers a secure dealership CRM. The technology easily integrates with over 50 third-party applications and allows you to drive process and results in both your variable and fixed operations. Funnel sales and service leads from every source into one solution.


Automate Your Workflows

Our proven process flow will enhance already-established operations as you start, work and complete each sale with logical timing and a step-by-step plan.

  • Daily Business Planner
  • Home Page dashboard
  • Configurable Road to the Sale steps
  • Save A Deal process

Targeted Lists & Professional Materials

With Dominion Autobase CRM, your teams can share pertinent vehicle and dealership information with customers directly from the CRM. Autobase Online offers professional-looking vehicle brochures, customizable email templates, campaign management, and email deliverability tracking.

More Leads From Your Data

Autobase Online integrates with Dominion’s award-winning DealActivator equity mining software, granting your employees access to a vehicle’s equity information directly from the CRM. An equity Priority Page is located within Autobase and serves up the most relevant customers to your team on a daily basis.

Autobase provides us with a high level of personal service to help us utilize the tool to its potential. The representatives are very helpful and easily accessible for in-store, hands-on help and training.”

Ted Nine
Warsaw Buick GMC


Customer Friendly Price Negotiations

Customer and vehicle information can be uploaded to various desking applications to work figures in those systems directly. Dominion Power Worksheet allows dealers to provide a customer friendly approach to pricing negotiations.

  • Customizable presentations for each customer based on need
  • Ability to calculate target payment/down payment/finance and lease options
  • PDF and email versions available