Dominion DealActivator is an award-winning automotive data mining platform that is simple and easy to use. In just a few clicks, create campaigns to deliver entirely new streams of highly-qualified prospects to your dealership. DealActivator helps you turn aged inventory, acquire in-demand vehicles and create lasting customer relationships all while boosting profits.

See What DealActivator Can Do

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Pre-Calculated Equity Opportunities

DealActivator's advanced prescriptive algorithm gives sales reps a holistic view of top equity customers as soon as they log in to the User Dashboard. With top opportunities available the second sales reps enter the software, they'll spend less time mining the database and more time selling.

  • View daily top equity prospects and ongoing equity campaigns
  • See scheduled service appointments for each day
  •  Utilize an individualized daily planner comprised of service, sales and personal appointments

A Dashboard Built for Managers

We have designed a specialized dashboard specifically for managers. Get a simplistic yet deep understanding of how each sales rep is performing as well as an at-a-glance view of the whole dealership's performance.

  • Understand how your dealership's usage of DealActivator ranks against other dealerships using the solution
  • The Lead Channel Chart shows an overview of top performing lead sources and assesses what is working best for your team
  • Get a letter grade for each sales rep that shows their activity efforts and highlights the strongest performers

Market to Prospects On-the-Go

DealActivator is available in the service drive or on the sales floor in the palm of your hand with our data mining mobile app. DealActivator Mobile allows you and your staff to identify and market to key prospects and customers on-the-go!

  • Quickly call up existing customer information with VIN Scanning
  • Identify service drive opportunities based on Appointment and Open ROs
  • View individual customer records to facilitate awareness of opportunities and assist in conversations

“A few months after we started using DealActivator, our monthly sales generated from the tool were at 20%. DealActivator is the tool to have in your dealership. It makes equity mining as painless as possible.”

Caitlin Smith
Williams Chevrolet

Generate Even More Profit

DealActivator alone is proven to help your dealership boost profits; however, we offer a plethora of additional services so you can capitalize on every ounce of opportunity from past and current sales and service customers.

  • Soft Credit Pulls:
    Pre-screen any service customers’ credit, regardless of where they purchased the vehicle. See the information sheet.
  • Performance Coaching:
    Dedicated on-site performance coaching ensures you’re getting the most of out of DealActivator. See the information sheet.
  • Managed Marketing:
    Marketing specialists create effective email and direct mail pieces that boost appointments and sales. See the information sheet.
  • eAppend Service:
    Append fresh emails to contacts in your database without email addresses. See the information sheet.