Dominion DealActivator is an award-winning automotive equity mining platform that is simple and easy to use. In just a few clicks, create campaigns to deliver entirely new streams of highly-qualified equity customers to your dealership. DealActivator helps you turn aged inventory, acquire in-demand vehicles and create lasting customer relationships all while boosting profits.

Dominion Dealer Solutions - DealActivator Equity Mining - Your Fastest Route to Higher Sales, Profits & CSI

Identify Your Top Equity Opportunities

Instantly access the best equity mining opportunities ranked by priority. Simplify selling with our color-coded system that makes prospects easy to identify.

  • Identify the most viable candidates and see detailed records
  • View original deal terms and estimated savings for a new deal
  • Access all contact info, including last contact and marketing status
  • Utilize customized sales work lists with additional filters

Market to Equity Customers On-the-Go

DealActivator is available in the service drive or on the sales floor in the palm of your hand with our equity mining mobile app. DealActivator Mobile allows you and your staff to identify and market to key equity customers on-the-go!

  • Quickly call up existing customer information with VIN Scanning
  • Identify service drive opportunities based on Appointment and Open ROs
  • View individual customer records to facilitate awareness of equity opportunities and assist in conversations

“A few months after we started using DealActivator, our monthly sales generated from the tool were at 20%. DealActivator is the tool to have in your dealership. It makes equity mining as painless as possible.”

Caitlin Smith
Williams Chevrolet

Generate Even More Profit

DealActivator alone is proven to help your dealership boost profits; however, we offer a plethora of additional services so you can capitalize on every ounce of opportunity from past and current sales and service customers.

  • Soft Credit Pulls:
    Pre-screen any service customers’ credit, regardless of where they purchased the vehicle. See the information sheet.
  • DealActivator Social Ads:
    Fully managed ad campaigns target qualified equity customers by utilizing DealActivator data. See the information sheet.
  • Performance Coaching:
    Dedicated on-site performance coaching ensures you’re getting the most of out of DealActivator. See the information sheet.
  • Managed Marketing:
    Equity Marketing specialists create effective email and direct mail pieces that boost appointments and sales. See the information sheet.
  • eAppend Service:
    Append fresh emails to contacts in your database without email addresses. See the information sheet.