74% of consumers that visited a mobile-friendly site said that they’re more likely to return to the site in the future.
The development technique, responsive design, creates websites that react to the size of a user’s screen. Responsive design optimizes the browsing experience by creating responsive web pages for the device that is accessing it. The advantages of responsive websites will be discussed below.
#1 Increases your reach to tablet and mobile consumers
Responsive website means one site can be implemented across devices, and with the increase of tablet and mobile devices, more consumers are using mobile devices to access digital information. In the past, users would be re-directed to a device specific site. According to mashable, tablet sales are expected to exceed 100 million this year, which means that responsive websites are even more important for those looking to optimize their online content.
#2 Improves your SEO
You have one URL that is easy to update and optimize your content, which optimizes your content for all devices. This allows you to focus on link outreach with a consolidated Search Engine Optimization (SEO) strategy. Responsive web design makes it easy for the Google crawlers to index your website pages.
#3 Increase sales and conversion rates
Improved site experience=consistent users! With responsive websites, there is no need for redirection. Consistent user experience has a positive impact on your conversion rates. Customers will become familiar with navigation and site or system use across multiple devices. Responsive websites also remove some of the barriers that having multiple sites can present.
Google recognizes that Responsive Website design offers users a better experience across all devices.
#4 Consolidate your analytics and reporting
With responsive websites, you no longer have to track conversion paths and redirections between your sites. Web analytics tools such as Google Analytics are now optimized to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, making it easier to monitor and analyze your reports.
#5 Save time and cost on mobile development and site management
Having a responsive website means that you will save time and money being that you no longer have to create an additional stand-alone mobile site. A single site being used for different devices can also be easily optimized and enhanced. In addition, customers and potential customers will also find it much easier and less time consuming to manage and maintain a single site, with much less content to manage.