Author Archives

  • Where is the Automotive Industry Today?

      By: Jennifer Sanford, Director of Strategic Marketing In October, I had the opportunity to attend the JD Power Automotive Marketing Roundtable in Las Vegas.  I always enjoy this event because JD Power presents material based on their extensive research as well as cutting edge technology solutions. One of my favorite presentations this year was […]

  • Automotive News’ 100 Leading Women in Automotive

    By: Jen Sanford, Director of Strategic Marketing Engineering, Information Technology, Telematics, Operations, Business Management, High Finance. These are not the fields that we normally associate with female leadership.  Yet this week, Automotive News helped us celebrate the leadership and successes of 100 women in these challenging disciplines. Remarkable successes and achievements that are testament to their […]

  • New Style, New Email, More Success

    By: Amanda Bankowski, Senior Marketing Manager A Reasonable Solution Last year a dealer approached me with a problem: “How can we market the pre-owned inventory that we sell at wholesale prices?” The solution we recommended: add a table with a list of available vehicles at the bottom of both the dealership’s sales and service marketing emails. […]

  • What’s your Content Marketing Strategy?

    SEO Tip of the Month: Sharing Content By: Jen Peterson Reilly, Search Specialist, Dominion Dealer Solutions Sharing content is an important part of  an overall content marketing strategy for today’s automotive dealerships. Dealers who share content online increase their chances of that information being seen by potential customers, translating into an abundance of potential website visitors. Whenever a […]

  • Which is Better for Automotive Innovators? First or Best?

    Author: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Innovation vs Production What do AltaVista (DEC), Word Perfect (SSI), and Blackberry (RIM) have in common? Each one of them introduced incredible technology to the marketplace – ultimately, changing our behaviors and our lives. They were first-to-market innovators. They were great businesses. And, yet, they […]

  • The Value of Responsive: A Case Study

    Author: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions The Challenge “In this day and age, it’s a must – a necessity – that you’re there for the consumer.” It’s just that simple for Don Takac, Jr., pre-owned sales manager at Latrobe Ford. Latrobe Ford and its sister store, Latrobe Chevrolet, have long taken […]

  • Digital Media Terms Are New but Not Scary

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions CPM, MSA, Demo, Reach… Remember those advertising terms? They’re TV terms, and you need to know them when making big ad buys on cable or broadcast television. Now, in the age of digital media, we have new terms to learn. CPC, CTR, SEM, SEO…And, the […]

  • The Mobile Consumer Experience and Responsive Design

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Google’s algorithm change is a change for the good. Every time I open my email, I see another blog or article warning that Google is spelling the end of the world as we know it with their mobile algorithm change that happened a few days ago. […]

  • 6 Basic Tips in Creating a Consistent Customer Experience

    By: Jennifer Sanford, Dominion Dealer Solutions, Director of Strategic Marketing In past blogs, I’ve talked about cultivating a “brand worth promoting” and how you can determine if you have one. Today, I would like to address ways your dealership can embody that intentional brand — from the inside out — and create a consistent customer […]

  • Inside Out Branding

    By: Jennifer Sanford, Dominion Dealer Solutions, Director of Strategic Marketing Recently heard at a presentation given by a Google employee: “The business world is divided between Haves and Have Nots. Either you have a Brand or you don’t.” The speaker was discussing the value of cultivating a positive brand in the marketplace. In his remarks, […]