Inventory Management

  • Inventory Merchandising: The Next Generation

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Please forgive the Star Trek reference in the title. Not completely intended. Nonetheless, we are in the midst of a brave new world (another literary scifi reference) when it comes to effective inventory merchandising. My plea to dealers is simple: explain yourself in as much […]

  • Merchandising Your Service Lane

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions We all know that curb appeal is important to a dealership. Presenting a clean, brightly lit, well-branded storefront means that people will be confident that they will have a good experience walking onto your lot. How do you keep your Service drive? Is it as […]

  • The Importance of Vehicle Descriptions

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Q. Where do terms like Palladium Silver or Dolomite Brown or Lunar Blue Metallic come from? A. They come from your imagination. When you are purchasing a sweater online or in a catalog, does it make a difference if it is described as Cherry Red […]

  • Drive Sales with Next Generation Vehicle Merchandising

    Potential buyers are now spending an average of 14 hours online gathering digital information prior to purchasing a vehicle.  For automotive dealers, this means your online inventory needs to be both engaging and visible to prospective customers. How is your dealership going to encourage automotive shoppers to stop browsing online and walk through your showroom doors? One proven […]

  • When it Comes to Video Content: Engagement is Value

    Most have seen the statistics stating that videos are the #1 searched item on Google today. There is no doubt that online videos are the future of automotive marketing. Live videos are powerful storytellers- instantly conveying vehicle attributes to the consumer. Did you know that these same videos also can drive engagement and SEO? There are […]

  • Announcing the Integration of Cross-Sell Interactive with Dominion Inventory Manager

    Cross-Sell Reports and Dominion Dealer Specialties Join to Provide Interactive Performance to Dealers Nationwide Norfolk, VA – January 21, 2015 – Cross-Sell Reports and Dominion Dealer Specialties, divisions of Dominion Dealer Solutions and industry leaders in inventory management and automotive market intelligence, have announced the integration of Cross-Sell Interactive with Dominion Inventory Manager. Cross-Sell Interactive […]

  • Blogging Like A Pro: Use Your Blog to Generate More Leads

    Numerous reports have indicated that blogging is the top content marketing priority for 2014 . Why? The following statistic says it all: Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI –HubSpot 2014 State of Inbound Report But where does this ROI come from? Calls-to-Action! Dealer Refresh explains that a common myth is that blogs […]

  • How to Tell Your Dealership’s Story

    Storytelling Drives Sales Why was the Budweiser Clydesdale Puppy Super Bowl commercial so successful? What about the Sarah McLachlan Animal Cruelty video? Everyone likes puppies? Well, yes. But there’s more to the story- neurochemicals, in fact. When you watch the Budweiser commercial, your body releases a chemical called oxytocin. Often referred to as the “trust hormone”, oxytocin promotes connection and care. Basically, […]

  • How to Maximize Your Lender Portfolio

    If you are looking to increase your dealership’s profits, your lender portfolio is a great place to start, and inventory and process management depend on it. However, it is easy to fall into the trap of thinking: the more banks, the better. In order to determine the right mix of banks, there are a few steps you […]

  • Selecting the Right Inventory, Every Time

    There is a particular combination of age, mileage, and monthly payment that all have to work together to get the customer to sign and the lender to buy. The Special Finance Quick Start e-book recommends that you have a steady stream of cars that meet these parameters: Current year plus last seven years Prices in the $7,000-$19,000 […]

  • 5 Tips to Increase Leads with a Trade-in Tool

    5 Tips to Increase Your Leads with a Trade-In Tool 1. Don’t ask for too much information. When a customer clicks on a “Value Your Trade” button, they are seeking information and want it as quickly as possibly. Your tool shouldn’t ask for information that would slow down the process for consumers. Begin by asking […]

  • Real-time Inventory Updates Are the Way to Go

    Dominion Dealer Specialties is excited to announce the availability of real-time inventory updates to Cars.com for all Dominion Inventory dealers.  There is an increasing demand from consumers, and by extension the dealers that serve them, for up-to-the-minute vehicle listings displayed on dealer websites and top shopping portals.  Real-time inventory updates are no longer a ‘nice […]