Managed Marketing

  • Transforming Your Dealership with Mobile Marketing

    Mobile Marketing 101 In today’s society, customers want instant gratification and they want to browse and shop with the click of a button. Customers want infinite information accessible at their fingertips via tablets and smartphones which is why your dealership should utilize mobile marketing. It is easy to lose potential customers if customers experience complicated, slow or […]

  • Unique Tools for Your Dealership Team

    There are a variety of different tools out there that can help you improve your dealership’s marketing and sales performance. “The skill of writing is to create a context in which other people can think.” – Edwin Schlossberg Hemingway– This tool allows you to paste a passage to receive analysis that highlights overly dense passages, unnecessary […]

  • A Lesson in Visual Marketing

    It’s test time! Quickly scroll down the page and see which option stands out to you the most- is it Option A, Option B, or Option C? Option A: Photo Option B: Text Option C: Video It is likely that you chose options A or C. Why? Because visuals are processed 60,000x faster in the brain than text. […]

  • Why SEM is More Than a Buzzword

    Do you want to achieve maximum exposure to your website? That’s the goal of Search Engine Marketing or SEM. There are a variety of different measures you can take to ensure that the maximum number of relevant individuals are finding your dealership. SEO Search Engine Optimization, or SEO, is the process of optimizing your website […]

  • Re-defining the Customer-Centric Approach

    Customers are at the center of the sale. Mind-blown? We didn’t think so.  We all know that customers’ reactions to your products and services determine the success of your business. History has shown that there are two distinct strategies you can adopt in response to that reality. First, you can set out to create a better product, to […]

  • Innovative Strategies To Win Over Customers

    Drive past your competition with these tips and tricks Building a loyal customer base takes more than simply selling cars. Learn how to take the next steps below. Teach Your Customers  Leverage your employees and their valuable knowledge. Take pictures of maintenance team members and ask them to provide a car service tip to be posted as the caption on […]

  • Confessions of a Car Buyer

    1. “I’m not tuning out your digital ad” According to an AdWeek study, car buyers are 71% more likely to be influenced by digital ads than the average population. In addition, they are more likely to own smartphones, as well as tablets, and are more prone to be digital video streamers, both online and on mobile […]

  • A Blind Man’s Sign: The Power of Messaging

    The Power of Messaging: From a Blind Man’s Sign to Your Dealership A blind man sits in a park with a sign hanging from his neck saying, “I am blind, please help,” and a tin cup in front of him. A passing man write pauses, seeing only three quarters in the cup. He asks, “Sir, may I change […]

  • Social Media Marketing Is On The Rise

    Social Media Marketing: An Integral Asset For Dealership Advertising Social Media usage and marketing tools are on the rise within the automotive industry. Has your dealership taken advantage of the benefits that social media marketing has to offer? Is your dealership working on social media ads as part of your overall digital marketing strategy? Social […]

  • Want to Attract In-Market Car Shoppers?

    There is a fairly simple merchandising formula for attracting in-market car shoppers to your dealership’s website.  Properly merchandising new and used vehicles involves four-key areas: photos, pricing, vehicle descriptions, and accurate vehicle data.  Focusing on these four areas will ensure a rich and engaging consumer experience for each and every shopper. Photos Today’s car shoppers […]

  • Embrace Profiles to Attract Targeted Buyers

    When it comes to used vehicle marketing and advertising strategies, how would you classify your dealership’s approach?  Is it a “one-size- fits- all” approach or are you targeting the preferred customer segment with the best vehicle message? In today’s data-driven world, dealers have the opportunity to combine interesting and dynamic data sets to build a […]

  • Five Tips for Improved Video SEO Optimization

    Video SEO optimization is one of the best ways to connect with a target market, increase traffic, and improve search results, particularly for auto dealers. Studies have shown that 61% of auto purchasers visited a dealership after viewing videos, and 80% said that video introduced them to a brand they had not previously considered. Unlike […]