By: Sean McFadden, Dominion DMS Customer Support
“The only constant is change.” Heraclitus
It’s a given, particularly in the accelerating, ever-expanding universe of technology, that today’s tools will not be tomorrow’s and tomorrow’s tools may already be on their way to becoming obsolete.
To excel in the marketplace, as automotive industry professionals, we have to become change professionals, anticipating, adopting, and adapting. And depending upon our role, we may have to champion change within our organization, helping management and employees through major transitions.
Change can be a challenge for many, particularly when repetitive processes have become rote…
Change can be a challenge for many automotive dealers, particularly when repetitive processes have become rote and the mechanics of performing a task require little more than muscle memory. In these cases, resistance to change is a natural response because change threatens the known, upsets the comfortable, and demands attention.
To counter this type of inertia, experts in the field of change management emphasize the need to articulate the case for change throughout the organization. Those affected by the impending change want to understand the need to change, the reasons the change solution was selected, and how difficult the change will be- for them, their department, and the dealership as a whole.
At Dominion Dealer Solutions, we frequently see individual and collective anxiety over change when helping a dealership retire their previous DMS in favor of Dominion ACCESS, and we are prepared for it. We understand that part of our job is to help the dealership personnel overcome those anxieties and quickly move forward through the transition process.
Our targeted training begins with listening to employees describe their roles and the tasks they perform. Once we understand that, we can help them adapt. This thoughtful process encourages an adoption rate that promotes a seamless transition.
Because Dominion ACCESS is more intuitive than most dealer management systems, its ease-of-use also aids in the transition.
Because Dominion ACCESS is more intuitive than most dealer management systems, its ease-of-use also aids in the transition. Users quickly see that they won’t have to learn codes and keystrokes, but simply follow a natural flow for data input. From repair orders to parts invoices, prospects and deals to vendors and payable checks, completing tasks becomes a simplified process.
Ironically, dealers sometimes face anxiety that the DMS software is now automating tasks that had previously been done manually. We answer these fears by demonstrating tools, reporting, and other system features that the automation leaves time to pursue. The benefits of these new opportunities is evident and the fear of change often turns into enthusiasm for change.
Communication is vital, particularly between the dealership management and personnel.
The key to a successful transition is to encourage as little resistance as possible by diminishing fears, confusion, and unease before, during, and after the adoption period. Communication is vital, particularly between the dealership management and personnel. If the dealership engages its personnel and challenges them to become stakeholders in the process, our job as the DMS provider becomes easier because the groundwork is done.
Throughout a transition, our goal isn’t to change the business model, but to help the business engage new tools that find its way to the next level. Interested in learning more about Dominion ACCESS‘s easy-to-use DMS? Call 877.421.1040.