“Creating a Loyal Customer Base” – Check Out Our Newest E-Book

By: Steve Lausch, Director of Product Marketing

When leveraged correctly Social Media can be a great tool to help market your dealership. Who better to advertise your products then satisfied customers? The online social forum has become the number one place for reviews and ratings. In today’s automotive marketplace, it is vital that dealers incorporate a social media strategy into their marketing campaign. Positive reviews and ratings establishes a dealerships authenticity and credibility. Giving customers a more trusting mindset when they walk into your store.

Search Engine Optimization is constantly changing, Google’s algorithms make it challenging for businesses to stay on top of the search results. However, incorporating social media into your game plan  will help put your business closer to the top. Google is focused on the users experience, when your dealership has likes, comments, and reviews, your website is going to organically start pushing its way to the top of the search page.

3 Proven Steps to Improve your Online Reputation:

  • Profile  The first step in a solid reputation management program is to optimize all your online profiles.
  • Track  Dealers need to be alert and track what consumers are saying about their dealership.
  • Influence Most customers won’t take the time to provide feedback. This is where a strong customer loyalty program can create a successful reputation management campaign.

To download the complete e-book, please click here.

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