Dealer of the Month: Lee Partyka Mazda

Dealer of the Month: Lee Partyka Mazda

Lee Partyka Mazda Drives Past Competition with Dominion’s Auto Dealer Solutions

Lee Partyka Mazda’s team treats customers like family when they walk through the door. As the oldest Mazda dealer in Connecticut, they know a thing or two about providing customers with a top-notch experience. With more than 8 acres of cars and trucks, plus 52 service bays, you can rely on them to get you what you need quickly and hassle-free.

The dealership began using Dominion’s DealActivator in 2014 and has since seen on average 25-30% of its monthly sales generated from the tool’s leads. In August, that resulted in 29 sales attributed to DealActivator and $44,348 in gross revenue!

The dealership uses a multi-channel approach, managed by their Dominion specialist, to reach their customers. Their use of predictive inventory social ads gathers the attention of prospects just beginning their car-buying journey. In August, they picked up 552 shoppers to their website with a budget of $991. A series of corresponding YouTube in-stream ads resulted in 11,378 views and an average cost-per-click of $.07, which proved to be a very cost-efficient way of promoting their brand. Wherever a customer might be in the buying cycle, Dominion has a customized ad to drive them further down the funnel and into a dealership, as with Lee Partyka Mazda.


Leading this traffic to their website continues to yield increased sessions and page views. Year-over-year shows a 367% increase in users and a 344% increase in page views.

Want results like Lee Partyka Mazda? Visit us at or call 877.421.1040.


Data Mining, Digital, Social Media,

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