Dealerskins adds Prime Response Reputation Management to its Product Suite

Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web solutions, announced the addition of Prime Response Reputation Management services as part of it managed marketing services.

Prime Response, introduced by sister company, @utoRevenue, at NADA 2011 delivers a 360° reputation management solution providing dealers with an innovative approach to tracking, managing and influencing their online reputation. Going beyond traditional methods of acquiring reviews, Prime Response engages customers during key interactions with the dealership, when positive experiences are most likely to be captured and negative experiences can be quickly addressed.

“Nine out of ten potential customers are turning to online reviews and social networking to help make buying decisions. It is imperative that car dealerships embrace a proactive approach to not only tracking, but influencing what is being shared about their stores online,” said Brice Englert, general manager at @utoRevenue.

“Prime is the most powerful reputation management tool to hit the market,” added Ryan Pryor, director of search and analytics at Dealerskins. “It provides oversight, flexibility, interactivity with reviews of your website. And best of all, it provides distribution options for a variety of review websites. It’s nothing short of essential for dealers today, especially in light of the most recent changes with Google Places. It’s a perfect complement to our managed SEO and Social Media Consultative services and will enable dealers to proactively influence their markets.”

Prime Response is the latest enhancement to Dealerskins suite of integrated web solutions, which includes websites and a full range of managed digital marketing consulting services to help dealers take full control of their online brand.