December SEO Tip of the Month

By: Brooke Reese, Deployment Specialist

Ever wonder what it takes to bump your website to the top of Google’s search results? Fresh website content can help.

SEO experts recommend keeping your automotive dealership’s website routinely updated with new content. Websites that regularly implement new content on their pages are more likely to be indexed frequently. This can lead to better rankings on Search Engine Result Pages (SERPs). Fresh content also increases customer engagement. When potential buyers visit a site that includes up-to-date pricing and vehicle information, they are more likely to stay on your site.

Below are a few useful tips from an article posted on

  1. Google is constantly searching for updated content. The more up-to-date your site becomes, the higher it will rank.
  2. Keywords are extremely important in determining your site rank. The more content you have, the more room for keywords.
  3. Posting more informative, industry related content leads to greater authority in the eyes of Google.
  4. Keeping your content accurate and fresh drives new potential customers to your site and converts returning website visitors.

If you have any questions, reach out to your Dominion Search Specialist for more information. Need help tackling SEO at your dealership? Call 877.421.1040 to get started today! 


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