How Does Digital Trust Influence Automotive Advertising?
In the midst of the current digital evolution companies such as Facebook, Equifax, and Uber are already combating issues and trying to regain trust in the eyes of their customers. Digital trust remains at the core of every digital interaction by measuring and quantifying the expectation that a business is who or what it claims to be, and that it will act in an appropriate manner. The automotive industry as a whole, and more specifically dealers, must ensure trust with their customers to remain successful. Although digital trust is an outcome that cannot be fully controlled, your company can influence it and drive consumer loyalty, unlocking a new kind of relationship and a huge amount of untapped potential through automotive advertising.
From 2014 to 2018 the automotive industries status on the Trust Index declined by 7 points. – Edelman Trust Barometer
While building trust can be tedious, the slightest amount of mistrust can create a loss in business that will potentially have customers and prospects second guessing your dealership. Behaviors such as responding slowly to inquiries, sending excessive communications, and repeating information are continuously the top causes of digital mistrust.
If trust is improved by a single point on the index, a midsize brand can expect a $100 Million lift in revenue. – AMCI Inside Trusted Automotive Brand Study Report
The good news is that mistrust creates the opportunity for your brand to regain trust within your customer base and with potential customers. Being consistent, honing your reputation, and making your communication count are some of the main ways to rebuild your brand’s digital trust.
Does your dealership need help gaining and maintaining digital trust? Contact us today and discover how Dominion Prime Response® can help you dealership build trust and boost your star rating.READ MORE >