By: Brooke Reese, Search StrategistHave you ever wondered if there were some easy things that you could implement to help market your automotive dealership online? Well, you’re in luck because there are several things you, as an automotive dealer, can do today to quickly increase your dealership’s brand and overall online presence.
Consider having your dealership listed on online review sites like Google+, Yelp, Angie’s List, Bing Places or Yahoo! Local. Online review sites not only drive traffic to your dealership’s website, but, by keeping up with your listings, your dealership can help protect its online reputation.
Leveraging all of your opportunities on social media is a great way to expand your online presence. Join automotive industry groups on Facebook and LinkedIn to offer advice and support. Contribute to auto industry forums such as DealerRefresh and Driving Sales. This engagement improves your dealership’s reputation with current customers, as well as among automotive peers, and establishes you as an expert in your field. Post images videos, and infographics to promote your dealership where possible. Offer your followers valuable information about automotive industry best practices and more importantly, how your dealership employs them.
Dealers should also contribute to other channels online- such as consumer-driven automotive fan sites like Jalopnik or CorvetteForum. Sites like these are full of passionate automotive consumers talking about vehicles that might be sitting on your lot right now. These car buyers need to get to know your dealership’s brand and market differentiators, so start adding content and engage with them. By meaningfully contributing or commenting on any of these industry forums, dealers can capture the attention of readers and encourage them to seek out your business.
If your dealership wants to get started with these easy way to market your dealership, reach out to your Dominion Dealer Solutions’ search specialist today. Your search specialist can answer any questions, as well as provide additional tips for your specific dealership!READ MORE >