Mike Burns, Trade Equity Specialist at Gateway Chevrolet was looking to bring in more business. Mike believed that by not focusing on generating business through in-equity customers, the dealership was essentially leaving money on the table.
Gateway Chevrolet turned to Dominion’s DealActivator to increase tap into their equity customers. DealActivator provides dealers with a daily list of customers who could trade out of their current vehicle into a comparable or upgraded vehicle at a lower payment. To attract customers to the dealership, Gateway Chevrolet sends customers both emails and direct mailers to inform them about their vehicle options. “We are sending emails twice a month, and the response is great. Some of our customers have $700 payments. When those customers are able to come in and get a new car for only $500 a month, that’s amazing”, states Burns.
Since implementing Dominion’s DealActivator, Gateway Chevrolet has sold over an additional 3000 vehicles, grossing over $9 million. In one month alone, Gateway Chevrolet was able to sell an additional 95 vehicles and gross almost $400,000. “The solution works. It’s a win-win situation,” says Barns.
To read the entire Gateway Chevrolet Success Story, please click here.
To bring this level of success to your dealership, contact us today at 888-502-8950 or visit drivedominion.com.