How Herb Chambers Honda of Burlington Achieved 7X Increase In Online Review Generation

By: Jennifer Sanford, Director of Strategic Marketing 

Echoing the frustration of many auto dealers nationwide, TJ Madden explains the great lengths taken by the Herb Chambers organization to drive positive ratings and reviews. “There was no automation. We tried handing out business cards with links to our review site, but it wasn’t effective. Even after spiffing the team, only half of our employees brought it up to customers. We created email campaigns and that, too, was unsuccessful. It was a full time job for me, and our reputation online was still average. We simply weren’t moving the needle.”

So how did TJ Madden, sales manager at Herb Chambers Honda of Burlington, go from securing 11 reviews per month to driving 78 reviews each month at an enviable 4.8 star rating? The answer: Dominion’s Prime Response.

…Madden notes that their success story is one of both review quality and quantity

With Dominion’s Prime Response, Madden notes that their success story is one of both review quality and quantity. In the year prior to using Prime Response, the store received 15 reviews on In the year following, the store achieved 146 reviews with an average of 4.9 stars. What was once an absence of reviews on Facebook, is now a stellar reputation marked by 87 reviews at 4.6 stars.

Get the inside scoop on how Honda of Burlington changed their online reputation game – Download the success story!

For more information on how Dominion’s Prime Response can help you boost your reviews and keep your online reputation shining brightly call 877.421.1040.