The Importance Of Listening

listeningWhy listening is a vital component to your dealership’s success

As automotive professionals we spend so much time perfecting our body language, our verbal skills, and our knowledge of the business.  Often times we get so caught up in our busy schedules, that we forget to listen. Businessweeek offers these four tips to better improve this essential skill.

Fix your gaze. 

Regardless of  how big or small the matter might be, it is important your body language show that you are truly listening. The best way to do this is by making eye contact. Giving your full undivided attention. This concept seems pretty straight forward, but in this busy day-and-age, often times it is much harder to actually accomplish.

Ask questions in response to a question. 

Active listening involves engagement from both participants in the conversation. By asking questions, in response to a question you are showing genuine interest. It will be evident to the receiver that you are trying to grasp the concept, problem, or idea in its entirety. It also acts as a re-focus tool to keep your mind fully present in the matter at hand.

Incorporate feedback

Be sure to send customers a survey after the purchase of a car. What did they like? What didn’t they like? What about the experience could be improved? Thank your customers for the feedback and really try to incorporate what they would like to see changed. Chances are they are not your only customers who feel that way.

Be available for the tough questions. 

Challenge the person to ask the difficult, or taboo questions fist. This shows that you are truly open and available. Your not trying to dodge any question, and really opens up a great line of communication. A no holds bar.

We get it, your busy and that’s probably not going to change any time soon. But stop making excuses, and start listening. You will see improved employee relations and a better thriving business.

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