By: Amanda Krause, Marketing Lead Specialist
Has monitoring your dealership’s online reputation become a full time job? Dominion’s Prime Response Reputation Management allows auto dealers to track, manage and influence critical online conversation. Your dedicated Reputation Specialist works with your dealership to increase your digital presence, in addition to gathering reports on a regular basis to show the change in reviews over time. By using Prime Response, less time is spent monitoring customer reviews, leaving your staff with more time to sell vehicles.
Jim Glover Chevrolet of Tulsa, Oklahoma partnered with Dominion after General Motors added reputation management requirements to their Standards For Excellence (SFE) program. Glover’s previous reputation management vendor offered limited options, resulting in Jared Glover, vice president at Jim Glover Chevrolet having to spend his time managing the positive and negative reviews himself. In an effort to find a more efficient process, Jared looked at other options and discovered Dominion’s Prime Response.
With Prime, Glover posted another 246 reviews across Cars.com, Edmunds, Yelp, and other review sites. In doing so, the store secured more reviews than any other General Motors’ dealer.
After partnering with Dominion, Jim Glover Chevrolet saw a 454 new reviews with an average 4.7 star rating. Not only did new, positive reviews begin accumulating, but the dealership also doubled their Google+ reviews in the same year.
Dominion’s Prime Response Reputation Management is an award-winning reputation and social media management platform that allows for dealers to track and manage all online reviews. This solution directly impacts the quantity and quality of online ratings, reviews and social media engagements, ultimately driving more VDP views and selling more cars.
“We chose Dominion in part because we have used their other products, but they have blown me away with reputation management. It is far beyond what we could have expected, and what we could have accomplished trying to do it ourselves,” raves Glover.
To bring this level of success to your dealership, contact us at 877.421.1040.