Lithia Chrysler Jeep of Reno’s team is committed to providing its customers with a one-of-a-kind mix of professionalism and approachability while serving as true experts regarding the Chrysler and Jeep brands. Maintaining lasting relationships with its customers is vital to the business. With this in mind, the team turned to Dominion Dealer Solutions’ reputation management service and automotive email marketing in 2014, and years later they still continue to see increased open rates and star ratings with our automotive marketing services.
In the last 30 days, the dealership sent 632 emails asking visitors to rate their experience. The emails generated a 50% open rate, 81 new reviews, and a 4.4 average star rating across all of their tracked sites!
Their Dominion Specialist works weekly with Lithia Chrysler Jeep of Reno officials to generate unique content and ads for the dealership’s automotive social media strategy. The dealer’s wide variety of inventory allows the specialist to create a range of targeted ads. In the last 30 days, one ad featuring new Jeep Wranglers cost a total of $17, reached 2,034 potential customers, and generated 129 social shoppers to the vehicle detail pages. Average cost per click was only $0.13. These customers are engaged and find the ads’ content relevant to their shopping needs.
A similar ad targeting used inventory shoppers cost a total of $16, and generated 91 social shoppers to the vehicle detail pages. This ad drove an average cost per click of only $0.18. The Dominion specialists continually monitor and test the creative to ensure the ads’ optimized performance.
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