The world wide web is made up of over 60 trillion individual pages and is growing larger every day. When someone types information into a search bar, those pages are searched by an algorithm that returns a Search Engine Results Page (SERP). It’s the algorithm decides the content on the SERP page that’s most relevant to the user. Higher ranked pages in the algorithm appear higher on the SERP page, and in theory, are the closest returned results matching the users query.
Google’s search engine gets more traffic than any other website. That makes the Google algorithm very important to any dealership wishing to be found on the web by car buyers. Currently, Google uses over 200 different factors to rank websites including keyword density, site and page quality, and content freshness.
Starting April 21, 2015, Google will be expanding the use of mobile-friendliness as a ranking signal. Google states, “this change will affect mobile searches in all languages worldwide and will have a significant impact in their search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
With this change, it’s vital that your dealership website is mobile-friendly now, more than ever. If your website is already using responsive design, then you’re ahead of the game. If you’re not, it’s about time you started looking into it. Responsive website design not only improves your customers online experience by allowing for a multi-screen experience, but it will soon also improve your SERP ranking.
To learn more about Dominion’s responsive websites and how your dealership can get ahead of this Google algorithm change, please click here or call 877-421-1040.