Perception is Reality: Reviews and Reputation Management

Today’s dealers face the reality of the online forum

Prime_External-SurveyIt’s all about perspective! As many dealers know, one wronged customer can negatively affect a dealership’s reputation for months, even years. A negative review can reach thousands of other potential automotive buyers instantly if not handled correctly. According to GE Capital Retail Bank’s second annual Major Purchase Shopper Study, over 80% of shoppers start their research online prior to making a large purchase decision. Does your dealership have an integrated Reputation Management Strategy in place to tackle this?

Any dealership can attest to the importance of a positive reputation. In this day and age, reviews take place online via social media, surveys, and third party review sites. It is vital that today’s automotive dealership staff stay up to date with both social media and online review trends. Customers are going to talk. Your dealership must listen. Through the establishment of solid review processes within the dealership and reputation management assistance, dealers can take an active role in managing online reviews while enhancing their own reputations.

Our award- winning Prime Response reputation and social media management tool features a comprehensive dashboard that tracks what both customers and prospects say about a dealership.  Dealers can easily promote positive reviews through review sites such as: DealerRater, Yelp, or Citysearch- to name a few, while alerting dealerships anytime a negative review has been written. In order to provide dealerships with a more well-rounded point of view, it’s vital that any reputation management technology allows dealers to compare data on internal surveys with external review trends of the local marketplace. State of the art analytics  provide dealers with real-time information on growth, impressions, and social shares.

Stay one step ahead with Dominion Dealer Solutions’ integrated reputation management strategy from Prime Response.

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