As the Marketing Director for Jack Maxton Chevrolet, I am in a position that is always growing and changing. With that being said, I am the only person that runs the Marketing Department. It is a huge task but a great one! I am constantly looking for ways to make my workload make sense and to work to the best of my abilities. On a daily basis, I am searching the dealership to see if any new reviews are out there for us or if I missed any in the past.
Between what we currently do in-house and the partnership that we have with Prime Response through Dominion Dealer Solutions, I am confident that we are addressing and answering every dealership review online. One of the greatest tools to have is the backend dashboard where I can look at all the reviews from various places in one spot. This makes responding to each one more efficient.
When it comes to collecting reviews for Google, Facebook, etc., it is convenient to have a service that asks the customer to post their recent review depending on their email. Obtaining good online reviews on these sites is one huge task, so this opens up the option to a customer that wouldn’t normally post online.
Kylie Martin, our Dominion Dealer Reputation & Social Media Specialist, is a great advocate to work with! She gets how important staying on top of reviews are for us and brings new thoughts to the table all the time. She always keeps our best interest in mind when suggesting new practices that may help us in the future. Having over 1,000 reviews with a 4.5 star rating requires a team of people helping out, especially when it comes to service- related reviews. I appreciate her persistence and knowledge of the platform.
At Jack Maxton Chevrolet, we like to stay ahead of the social media and review circuit. With the combined efforts of what we are currently doing and what Prime and Dominion Dealer Solutions provides as a service, it makes a hard task a lot more manageable.