Improve the user experience with better engaging videos
With mobile users on the rise, it’s more important than ever for dealerships to incorporate original vehicle video content as part of their marketing mix. It’s much more engaging and easy for a mobile user to access vehicle videos, than read an entire article. CIO.com offers these tips to help improve the overall quality and engagement of your next video promotion.
Know Your Target Audience
Who are you trying to reach, and what are you trying to sell them? Maybe your dealership is looking to promote its new trade in option? Be sure to clearly identify the purpose of your video above all else!
Have a Solid Concept
Different types of vehicle videos require various amount of prep work. Do you want a conversational, less rehearsed feel? Or are you trying to capture a product demonstration point for point?
Professionally Film Vehicle Videos
Don’t cut costs in this department. This video is an extension of your brand. A poorly shot video can have many adverse effects.
Have a Clear Message
Get straight to the point. Time is precious and your automotive customers want to get the information they need in the shortest amount of time. Try and edit the video to less than two minutes.
Don’t Forget SEO
What good is a video if your customers can’t easily access it? Be sure to optimize your video by honing in on key words from the title, to the body, all the way through the meta tags and description.
Include a Call to Action
What are you trying to get your customer to do? In most cases buy a car. You must engage your customers so much so that there is a sense of urgency for them to act now. When does the sale end? How many cars do you have left in stock?
Brand Your Video
Be sure to have your logo or a “title card” displayed at the beginning or end of the video. This makes it easy for the customer to identify your brand.
Make sure mobile customers can easily access your video with the click of a button. Dominion’s websites offer a responsive design, easily adjusting to best fit for the customers’ device.
Be sure to embed your video from YouTube. Owned by Google, YouTube is the second largest search engine in the world. Take advantage of this free benefit by creating a channel and storing all of your dealership videos in one place.
Share Your Video
Get your video out to the masses by sharing it on your various social media sites, such as Facebook and Twitter. Be sure to add a summary and transcript to enhance SEO.