Equity Mining Lead Generation for Car Dealers

Discover the Power of DealActivator


Equity mining done right.

DealActivator’s award-winning automotive equity mining platform is simple and easy to use. In just a few clicks, create campaigns to deliver entirely new streams of highly-qualified equity customers to your dealership. Granting you with plentiful new business opportunities simply waiting to close. Offer current customers a newer vehicle for less money and turn them into into loyal, repeat buyers. Adapt and cater to changes in consumer behavior and develop a leading competitive edge in your marketplace with DealActivator equity lead generation for car dealers.

“A few months after we started using DealActivator, our monthly sales generated from the tool were at 20.00%. Year to date our DealActivator generated sales are at 14.12% and rising! DealActivator is the tool to have in your dealership. It makes equity mining as painless as possible.”

Caitlin Smith, BDC Manager, Williams Chevrolet

Dealers' Choice Award 2017

DealActivator was selected 2017 Diamond Dealers’ Choice Award Winner for Data Mining

The Dealers’ Choice Awards are based on a comprehensive survey that allows dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.


Sales generated from DealActivator yield gross profit rates 31% higher than regular sales.

Sell More with Social

Extend your reach. Increase your sales.

New! DealActivator Social Ads, powered by Prime Response®, work to sell more cars. Custom Facebook ad campaigns are created with DealActivator’s data and hypertarget qualified equity customers. A dedicated Equity Specialist will fully manage your campaigns from creation to delivery and provide robust reporting.

With DealActivator Social Ads you will enjoy:

  • Fully-managed campaigns with custom artwork
  • Multiple recurring ads per month
  • Campaign reporting through Google Analytics
  • ROI reporting overviews on audience, shoppers, sales and gross profit

Powerful Calculations

Detailed data. Robust reporting.

DealActivator is more than an equity engine. This solution’s powerful calculations work for car dealers from initial lead generation to the final sale.

With Dominion’s DealActivator you can:
Soft Credit Pull - Equity Mining Solution

  • Determine the current value for each vehicle by model, mileage, market info, and other factors
  • Calculate payoff while considering refundable items (i.e. credit life, disability, warranty)
  • Identify a specific term based on buyer preferences and a specific rate based on buyer history
  • Factor in all current manufacturer rebates and incentives
  • Run the buyer’s vehicle preferences and present vehicle against current inventory
  • Clearly report all opportunities that fit within the dealer’s acceptable profit structure

Make Profit a Priority

Instantly access highly qualified leads.

DealActivator’s Priority Page is the fastest, easiest way to identify and contact the top equity customers in your database.

The Priority Page delivers instant access to the best equity mining opportunities ranked by priority. Simplify selling with our color-coded system that makes prospects easy to identify. Personalized call scripts make it a cinch to follow-up.

Priority Page - Equity Mining Lead Generation for Car Dealers

The DealActivator Priority Page is the daily go-to list for sales because it:

  • Identifies the most viable candidates and shows detailed records
  • Displays original deal terms and estimated savings for a new deal
  • Provides access to all contact info, including last contact and marketing status
  • Allows for customized sales work lists with additional filters

Customers Make the Best Prospects

Capitalize on current relationships.

The relationship and information that exist around your prior customers make them your best prospects. With DealActivator you can leverage your rapport, along with equity calculations and market conditions, to present a true “VIP” experience for your customers. Reaching out to these past customers at the optimal time allows you to offer customers unique opportunities to save money while shortening trade cycles.