Motor Mile Kia Sees a 6X Increase
in Monthly Reviews.
Ken Neel, Digital Marketing Manager at Shelor Motor Mile Group, had an online presence at their Motor Mile Kia store and were handling reviews in-house, but weren’t satisfied with their star rating and number of reviews. “At the time, we were more focused on how to treat customers internally rather than getting new reviews,” he said. Ken has been at the dealership for almost 19 years and they discovered Prime Response when their Chevrolet store had signed up through General Motors Standards For Excellence (SFE) program. The Chevrolet store had success with Prime Response, so they signed up a few of their other stores, including Motor Mile Kia.
Motor Mile Kia became a Dominion dealer in November 2015. Ken said, “I like the Prime Response dashboard. I can respond to surveys as well as monitor the progress of sales and service managers following up on customer reviews.” He explained, “The internal surveys are also closely monitored. If there are any bad ones, they’ll be forwarded to the GM to make sure the situation is resolved.”
Motor Mile Kia has seen a steady increase in the number of reviews as well as a boost to their star rating. Ken said, “I often get calls from vendors trying to get me to switch, but I have a good system in place with people that I trust.” He continued, “Having a dedicated specialist is great. I don’t have to call into a support line and re-explain my product and my situation every time I call.”
Before Prime Response, Motor Mile Kia had roughly 375 reviews averaging 11.7 reviews/month. After signing up with Prime Response, their reviews increased to 2,367 and counting, and they are now averaging 74 reviews/ month! Motor Mile Kia also took advantage of Prime Response’s co-op eligible ads. Dominion works with the OEM guidelines to promote specials, and in a 6-month span, Motor Mile Kia had more than 2 million impressions and reached 232,830 Facebook users.