Author Archives

  • DealActivator Boot Camp Success

    By Jennifer Sanford, Director of Strategic Marketing  Last month, the Dominion Dealer Solutions’ DealActivator team hosted their first Automotive Equity Mining Training Boot Camp in Boston. The room overflowed with dealers eager to learn DealActivator best practices. The team spent several hours reviewing how staff accountability results in action, how to empower dealership staff and how […]

  • 3 ways Dominion ACCESS Air™ can add hours to your day

    Three ways Dominion ACCESS Air™ can add hours to your day

    By: Jennifer Sanford, Director of Strategic Marketing We all scream about not having enough time in our days. How is it possible to get the administrative details right, keep both employees and the IRS happy, AND help customers make the right vehicle decisions all in a day’s work?  Luckily, Dominion Dealer Solutions can help you […]

  • Recruiting Toolkit and the Case for Better Recruiting

    By: Jennifer Sanford, Director of Strategic Marketing As mentioned in a previous article on training, turnover is expensive.   There are a number of factors that can reduce turnover – from providing skills-based training to providing ontime reviews – but the single most impactful metric is in the hiring process. Simply put, if you hire […]

  • Top 5 Considerations in Vendor Selection

    By: Jennifer Sanford, Director of Strategic Marketing    The selection process for a vendor is much like the selection process for a new employee.  A lot is at stake – Trust, Value, Credibility, and Money. The cost of making each vendor decision can be very high – not only through the money invested in a […]

  • Why Bother with Training?

    By: Jennifer Sanford, Director of Strategic Marketing As a businessperson, I measure performance with two metrics: top line revenue and bottom line net profit. I spend my time managing hard expenses such as salary and benefits, COGS and advertising, but I have learned that the soft costs associated with personnel development make the biggest impact […]

  • Leadership Resolutions

    By: Jennifer Sanford, Director of Strategic Marketing  As we enter a new year, it’s important to pause and reflect.  A year’s worth of data and activity – an entire business cycle – however you define it, a “year” provides us with a meaningful timeframe to compare our upcoming performance with the past. What happened in […]

  • New Year. New Newsletter. New Blog.

    By: Jennifer Sanford, Director of Strategic Marketing  “For last year’s words belong to last year’s language, and next year’s words await another voice.” – T.S. Eliot You may have noticed a few changes in our customer communication. In recent weeks, we have been testing new formats for both our newsletter and blog in order to […]

  • A Dealership’s Content Marketing Top 10 List

      By: Jennifer Sanford, Director of Strategic Marketing  It’s the time of year to start seeing “Top 10 Lists” – from favorite songs to favorite new cars. Some lists become best practice guidelines. Below is such a list – one that is carefully researched to provide dealers with 10 simple rules for excellent messaging. “Content marketing” is […]

  • Do all of your technology vendors play well with each other?

    By: Jennifer Sanford, Director of Strategic Marketing As dealers add technology to solve complex administrative, sales, inventory and marketing dilemmas, they have come across a significant problem: integration. This comes in many forms: data, fields, records, operating systems… It’s mind-boggling enough to make dealers everywhere sigh and say, “I just want to sell more cars.” […]

  • Dominion’s Award-Winning Support

    By: Jennifer Sanford, Director of Strategic Marketing A product is only as good as the support team behind it. A powerful statement, but one that has never been more true. Especially in the automotive industry. In today’s world, for a product to be truly successful it needs to have a great relationship with its support […]