Customer Advocacy: Lessons From a Laundry Detergent Campaign

Method, a San Frcustomer advocacyancisco producer of eco-friendly laundry products, teaches us a valuable lesson about customer advocacy

Using a low marketing budget, Method asked customers to record themselves performing specific actions from a storyboard and submit the clips for final edit. The resulting crowd-sourced “Laundry Room Love” commercial was the week’s 93rd most-viewed YouTube clip and resulted in a 68 percent increase in the number of Method’s Facebook Fans.

A brand that engages in dialogue with its customers is more likely to gain increased following and loyalty.

The same client that is an advocate for their favorite laundry detergent is one for your dealership. Giving a customer a voice is a great way to communicate your respect and acknowledge that you value their support.

customer advocacySo, if you’re planning a crowd-sourced campaign for your dealership, what would it look like? Would you feature customers taking cars to their favorite locations, or film the smiling faces in the backseat? The possibilities are endless for you to create a campaign specific to your dealership and area.

Remember, it is important to measure the success of your campaign. Leverage reputation and social media management to monitor your online reputation and interact with customers using a proven approach.

To find out more, call or schedule a demo at 877-421-1040

 

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