Is Your Dealership Prepared to Withstand the Green Revolution?
Millennials, Gen X’ers, and Baby-Boomers alike have become increasingly environmentally conscious consumers. With rising energy costs and the state of the economy, it is more important than ever to offer “green” options at your dealership. And we’re not just talking about cars; “green” customers are looking for the entire buying process to have less of an impact on the environment. With just a few minor changes within your business, significant cost savings can be realized. Below are a few tips and tricks to decrease your dealership’s footprint.
The car buying process requires a great deal of paperwork. Offer customers the option to have contracts and documents sent to them electronically. PDF versions of car manuals have been welcomed by customers who often access purchasing information via the internet. Internal processes can be simplified by tracking your inventory online or using a paperless DMS option.
Focus on Digital Marketing:
Hone in on the digital landscape by focusing your dealership’s branding efforts online. A first step could be an email marketing campaign to existing customers. Next, social media marketing is a great way to facilitate conversations about your dealership and product offerings. Additionally, utilizing responsive web design and management is pivotal in retaining the informed, research-savvy automotive buyer. Your dealership will be responding to the competitive technological environment and might even save some money in the process!
Instead of buying new furniture, try to re-purpose it. New upholstery and wood stains will help you bring that dilapidated sitting area back to life. Repaint picture frames and wall decor so that your dealership looks as good as new.
Make it easy for your customers and employees to recycle by having a recycling can located next to all trashcans. Recycle paper, cardboard, bottles, and cans. Refill your printer cartridges instead of purchasing new ones.
Turn Off Equipment:
This may seam obvious, but often times it is overlooked. At the end of the day, be sure to turn off all lights, including those located in closets and bathrooms. Be sure to check that computer monitors are on sleep mode and printers are turned off.
Today, most dealerships offer “green” cars. Go one step further and set your dealership apart by following these best practices. Impress your customers, while also decreasing your dealership costs!