Hypertarget Equity Customers with Social Advertising

By: Stephanie Morris, Marketing Content Coordinator

Over the past few weeks, we have discussed the importance of automotive data mining and how dealerships can successfully drive revenue from this process. Last week’s blog covered soft credit pulls and today we will zero in on the hypertargeting power of Facebook ads.

According to Facebook, they average 1.18 billion daily active users…

According to Facebook, there are 1.18 billion daily active users who spend an average of 50 minutes per day on the site. That’s a lot of potential equity customers, but how can auto dealers effectively reach them? Use the customer contact info in the dealership’s data mining solution to hypertarget those in an equity position.

Once dealers have harnessed Facebook’s ability to target equity customers, they must create engaging ads that will drive clicks, and consequently, revenue. Check out our tips below:

Three Tips for Effective Social Ad Campaigns:

  1. Use custom artwork and photos
  2. Write detailed and engaging copy
  3. Always track your successes and/or misses

For more on these tips, download our latest eBook, 4 Steps to Accelerate Your Equity Mining Success.

See How Social Ads Can Generate Even More Revenue – Get the eBook!

Start targeting equity customers on social with DealActivator, powered by Dominion Dealer Solutions. Dealers have generated additional gross profits of $42K in 30 days thanks to DealActivator Social Ads. To learn more about DealActivator and Social Ads call 877.421.1040.

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