Google says that 95% of vehicle shoppers use digital channels. Many of the 24 research points used by vehicle shoppers are now accessed via mobile devices.
With the growing number of smart phone users, gathering digital information via mobile device is becoming the new way to conduct research. This change in the way buyers are viewing websites means that your dealership should adopt responsive web design for your automotive websites. Responsive web design allows a website to flex and adapt to the size of the screen it is being viewed on which eliminates having to zoom in and out to find the content that you are trying to view.
Did you know that Generation Y consumers are more likely to be smartphone users? They are also more likely to use their smartphone to shop online.
By 2020, Millennials (Generation Y) will make up about 40% of the car buying population and it is reported that 92% say that Generation Y is very important for their dealership to attract. The majority of Generation Y consumers spend approximately 18 hours online gathering digital information before purchasing a vehicle and consider three or more brands before they purchase or lease a vehicle. According to 2014 Dealer Survey results, the hardest generation is sell vehicles to is Generation Y.
Dealers, you must be prepared to for these buyers and one way to do so is to make sure that your website is optimized for mobile devices. The benefits of having a responsive web design include:
- Faster user experience
- SEO optimized
- Cost effective
- Improved conversion rates
Responsive web design is no longer a trend, responsive websites are here to stay.