certified pre-owned

  • Five Reasons Why You Should Market Your CPO Program

    By: Shane Marcum, General Manager, Cross-Sell and Inventory Solutions  Are you looking to generate more ROI from your used vehicle inventory? Consider these five reasons why you should market your Certified Pre-Owned (CPO) program:  Luxury for Less A CPO vehicle provides a cost-effective option for car shoppers entering the purchase cycle. According to an Edmunds.com […]