Media today has shifted from computers to the mobile market. Whether people are on the move, or standing in line, they’re using their phones to access the web.
Surprisingly, slow pages can be a hindrance to a dealer’s bottom line. The importance of site speed is more of a priority than ever. Benjamin Spiegel, author at MarketingLand.com, emphasizes that website speed affects User Experience, Adwords Quality Scores, and even Organic Rankings.
This year, PCG Consulting has implemented site speed as part of their AWA website testing. Using a website test tool, PCG has tested 14 websites load speed. Dominion Dealer Solutions ranked among the fastest websites tested. You can view PCG’s resulting data here. The 2014 Automotive Website Awards (AWA) are being held on January 24, 2014 at the Hyatt Regency in New Orleans at 7:00 PM.
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