Auto Dealer Leads Management Software - CRM

Comprehensive lead management and automated work flow

Dominion’s Web Control web-based lead management tool offers car dealers both lead and prospect management software with built-in marketing tools.  Web Control pulls lead data from over 300 sources including leads from your website, your OEM’s website, and third-party websites.

“Web Control is extremely efficient and handles our leads and sales processes very well. It’s so easy to use that anyone who can use a cellphone can use Web Control.”

JC Baker, Jake Sweeney Chevrolet

Web Control Advanced also allows dealers to manage the Showroom Sales process.  With the Advanced package, dealers can track and follow-up on walk-ins and phone-ups.

Web Control: Auto Dealer Leads Software


Introducing text messaging from within Web Control! Prospects have different communication preferences. Some prefer a phone call, others an email, but more and more prefer SMS text. By adding a new communication channel, Web Control users provide a better experience for their customers. When utilizing text messaging from within the prospect’s record, it’s easy to chat and keep a transcript of the communications.

Of course, we keep you legally compliant with the texting laws and regulations.

  • Lead routing can be established through the Auto Manager, within the user interface so that incoming leads get routed to the right sales person every time — by year, make, source, zip code or other qualification.
  • Six different types of prospects, including phone-ups and walk-ins get tracked at once.
  • Create sales processes for automated work plans and consistent follow-up reports.
  • See follow-up action items such as New Email, Meeting, Phone Call, Email Received, and Email Sent at a glance.
  • Identify where the buyer is in the buying process from a single screen.
  • Post-sale follow-up processes are easily established.
  • Select different UI themes for your business.

“Web Control is extremely efficient and helps us manage our leads and communicate with our customers. I’ve looked at other CRM applications, and when I ask if their product can do what Web Control does, the other company takes notes and says, ‘those are great ideas!’”

Coleen Herron, Greg Sweet Auto Group

With Web Control, you can evaluate lead and sales team performance through easy-to-use reporting tools.

Measure your sales performance with over 35 robust reports for individual source, sales person, lead and prospect, and even enterprise-level performance.  Sales response time and closing ratios will help you maximize sales team effectiveness.

Analyze your lead source performance.  Track up to 100 dealer-defined sources by volume, closing ratio, profit margin, and more to determine the ROI of each source.

Dealertrack and CDK Global DMS Integration

  • DMS Integration
  • Permission-based broadcast emails
  • Driver’s license scanner
  • Performance reporting
  • Centralized, secure login
  • Integration with Power Worksheet desking solution