eCommerce Merchandising for eCommerce Success
Don’t miss the essentials
The foundation of any automotive dealership is the inventory. In order to get noticed, vehicles must be available where consumers are shopping. Online search is an increasingly important part of a car shopper’s purchase journey, so make sure the core elements are working for you. It only takes a fraction of your total advertising budget to properly merchandise your vehicles for ecommerce success. Connect with and engage online car shoppers with vehicle-specific merchandising content including, professional photos, video and comments. Ensure your vehicles are in the shopper’s consideration with competitive market pricing, based on local market and competitive intelligence and guidance. Dominion is your best partner for ecommerce success. Let us help design a custom ecommerce merchandising strategy that drives a strong competitive advantage.
Dealer Specialties: Inventory Manager
A legacy of excellence for 25 years
Dominion Inventory Manager was selected 2016 Automotive Website Award Winner for Website Merchandising
PCG Consulting presented the AWA Awards to the best website and technology products on the market for car dealers at the Wynn Las Vegas prior to the National Auto Dealers Association convention.
Dominion Inventory Manager, delivered by Dominion Dealer Specialties, has been a respected name in inventory merchandising and management for more than 25 years. Today, dealers nationwide enjoy complete inventory control with the highest quality inventory merchandising including photo, video and data collection and publication. Our award winning Dominion Inventory Manager makes it easy to collect, create and enhance your online inventory – all from one convenient location. Easily publish powerful VDPs that drive car shoppers to your showroom.
“Dominion Inventory Manager lets me make adjustments to pricing and advertising to keep my cars competitive. [It] helps ensure my cars are always front-line ready with the best merchandising.”
SpinCar 360⁰ Walkaround
Engaging experience. Powerful intelligence.
A SpinCar 360⁰ Walkaround creates an engaging and interactive environment for your vehicles online while providing powerful marketing intelligence.
- Clickable Hotspots – Give car shoppers access to deeper vehicle information
- Marketing & Lead Insight – Know on a model-by-model basis which features to promote based on where car shoppers spend time
- VDP Intelligence – Evaluate VDP performance by tracking time-on VDP, bounce rate and stickiness
Double time on VDP · Dramatically improve retention · Decrease bounce rate by 30%
Manage your inventory from anywhere
Dominion IVM Mobile keeps your dealership running smoothly, no matter where you are. You can easily access auction run lists and reference book values; add and manage photos, and so much more with our Inventory Manager mobile app. Learn more about IVM Mobile.
End-to-End Solution, Professional Results
Unmatched service, support and expertise
Dominion Dealer Specialties delivers an end-to-end solution with superior customer service, complete photo collection, professional lot services and inventory management for independent and franchise dealers nationwide. Dedicated, full-service, in-market Merchandising Consultants provide support and unmatched service for nearly 200,000 vehicles each month, delivering the highest quality photos and distributing inventory to nationally recognized sites.
We’re on-site as often as you need. We stage your vehicles, photograph them, and add branding and other photo enhancements to give your vehicles a consistent, professional presentation that engages car shoppers.