Data Services, VIN Decoding & Polling for Car Dealerships

Data Services

Enrich the Message

Fact: 82% of purchasers are in-market for 3 months or less.

Millward Brown Digital/Google

Dominion Inventory Manager helps you enhance and promote an exceptional online and on-lot vehicle merchandising display. It’s critical that you connect with consumers at crucial moments in the buying process to keep your vehicles on the consideration list. Our vehicle-specific data, pricing and appraisal guidance solutions help you deliver rich content to power VDPs that out-perform the competition.

Vehicle History Reports

Provide customer assurance

Build buyer confidence with quick access to vehicle history reports from CARFAX and Autocheck.

VIN Decoding

Industry-leading data accuracy

The Vehicle Identification Number (VIN) is the key to any vehicle’s background and story. With Dominion Dealers Specialties, you have access to the industry’s leading, most powerful VIN decoding system. This grants you access to one of the largest and most comprehensive automotive databases in the nation- and it is integrated right into Dominion Inventory Manager. Leverage our powerful VIN Decoding services to deliver rich merchandising content.


Exceptional accuracy

DataOne Software provides historical and new vehicle data for vehicles 1981 and newer. It is extremely important that vehicle descriptions align and adhere to OEM marketing standards. DataOne Software is recognized for industry-leading data accuracy, quality and timeliness.

Comprehensive dataset

Get the data you need from VIN decoding:

  • Basic vehicle characteristics
  • Green data, safety data and ratings
  • Service data, including OEM service schedules
  • Vehicle comparison data
  • Pricing and incentives
  • Awards and accolades
  • Reviews and weekly automotive columns

DMS Polling and Integration

Fast, flexible integrations

It is essential that your vehicle information is accurate and up-to-date. We provide polling updates seven days a week, five times a day, covering more data points for stronger and more accurate vehicle management and merchandising. Dominion Inventory Manager is easy to use and integrates with every major DMS provider so you can take advantage of:

  • Fluid and flexible, automated approach
  • Intelligent mapping to help keep your DMS and Inventory data in sync
  • Customized setup for each dealer to streamline the management of your inventory
  • Integration of photos, videos, and more for single or multiple lots

Dominion Inventory Manager is the backbone for Dominion DMX. The power of this integration eliminates any manual entry, reduces time to market and helps ensure vehicle data is in sync at all times.