Digital Marketing Services for Dealerships

Digital Marketing Manager

Partner with a Search Expert

When you choose Dominion, you are furnished with a dedicated Search Engine Marketing (SEM) Specialist. And because they are dedicated to working for your business, not only do they know all-things-search, they are familiar with your specific goals and objectives.

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Expanded Digital Presence

Expanded Web Presence Wheel

Driving awareness and conversions

As with every part of your Expanded Digital Presence, paid search campaigns play a major role. Consumers drive millions of searches daily. Dominion uses a variety of search campaigns to help meet them in the search process, attract their attention, and draw them toward conversion.

Service Campaigns

Supercharge parts & service revenues

Consumers spent $310 billion on vehicle repair in 2013, but only 27% of that traffic came back to the dealer (NADA), and 7 out of 10 drivers conduct research for parts and service online. More than any other SEM Partner, Dominion helps dealers change the game with targeted search campaigns to drive fixed operation revenue.

Sales Campaigns

Find and engage today’s car shoppers

Successful advertising hasn’t changed only the media through which consumers find it has. Compelling offers on products that consumers are looking for drives higher interest levels and greater click through behavior. Add to that the fact that 70% of consumers searching for a car turn to search engines first creates a winning combination.

Custom Landing Pages

Drive conversions with engagement pages

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Statistics show that if consumers who click on search advertisements will abandon the search if they are not within a click of the information that are looking for. When consumers do find your ad and get to your site it is important to provide engaging and educational content that supports the advertisement to drive greater consideration and conversion behavior. This also provides the added benefit of additional SEO value as the pages are relevant content to the search.

Retargeting

Follow through for higher ROI

Generally not all shoppers will convert on their initial visit to the site so it is important to reinforce the message and make the offer again through the remarketing display network as consumers may continue to shop and visit additional sites later. Your dealership needs to be the one they remember.