Digital Marketing Manager
Partner with a Search Expert
|When you choose Dominion, you are furnished with a dedicated Search Engine Marketing (SEM) Specialist. And because they are dedicated to working for your business, not only do they know all-things-search, they are familiar with your specific goals and objectives.||
Expanded Digital Presence
Driving awareness and conversions
As with every part of your Expanded Digital Presence, paid search campaigns play a major role. Consumers drive millions of searches daily. Dominion uses a variety of search campaigns to help meet them in the search process, attract their attention, and draw them toward conversion.
Supercharge parts & service revenues
Consumers spent $310 billion on vehicle repair in 2013, but only 27% of that traffic came back to the dealer (NADA), and 7 out of 10 drivers conduct research for parts and service online. More than any other SEM Partner, Dominion helps dealers change the game with targeted search campaigns to drive fixed operation revenue.
Find and engage today’s car shoppers
Successful advertising hasn’t changed only the media through which consumers find it has. Compelling offers on products that consumers are looking for drives higher interest levels and greater click through behavior. Add to that the fact that 70% of consumers searching for a car turn to search engines first creates a winning combination.
Custom Landing Pages
Drive conversions with engagement pages
Statistics show that if consumers who click on search advertisements will abandon the search if they are not within a click of the information that are looking for. When consumers do find your ad and get to your site it is important to provide engaging and educational content that supports the advertisement to drive greater consideration and conversion behavior. This also provides the added benefit of additional SEO value as the pages are relevant content to the search.
Follow through for higher ROI
Generally not all shoppers will convert on their initial visit to the site so it is important to reinforce the message and make the offer again through the remarketing display network as consumers may continue to shop and visit additional sites later. Your dealership needs to be the one they remember.