Responsive Websites

Expanding your presence

Your website is the hub of your dealership’s expanded web presence. Your entire digital world — social media, reviews and ratings, video and email marketing, eNewsletters, SEM/PPC advertising, and more — leads consumers to your website. It’s the first impression these consumers have of your dealership. We’ll help you make it count!

Unprecedented Conversions

  • 8.35% conversion rate* (industry standard is 3%)
  • 10.79% mobile conversion rate*

Fastest Loading Websites in the automotive industry

  • 4 seconds – based on independent PCG Consulting Study
  • Enhances SEO and consumer experience

Best Support in the industry – based on DrivingSales Vendor Ratings

Successfully Connecting more dealers with mobile consumers

  • 38.47% visits from mobile*

* Actual Dominion responsive website customer results.

AUTOMATED REBATES & INCENTIVES
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  • All manufacturers run rebates and incentives. It’s up to each dealership to ensure those rebates and incentives are accurately represented on their websites. With Automated Rebates and Incentives, you’ll never have to manually enter OEM rebates and incentives again. Each day, your website is automatically updated with all rebates and incentives that are relevant to your local market audience.

FOLLOW THE LEADER

Dominion was the first to offer adaptive websites built with responsive design to auto dealers — websites which Google and Bing recommend for optimal SEO. Launched over a year ago, Dominion responsive website platform outperforms the competition. Our engaging websites deliver powerful search results and a consistent user experience across all devices to drive and convert traffic to your website.

PEAK PERFORMANCE AWARD

Dominion Websites

2014 Automotive Website Awards

HIGHEST RATED

Dominion Websites

2013 DrivingSales Dealer Satisfaction Award

“75% of mobile users are more likely to return to a website that is mobile friendly.”

Online Media Marketing
LOVE TO YOUR MOBILE SHOPPERS

In order to be found by today’s multi-device mobile shopper, your website must deliver a consistent experience across all devices. In fact, Google and Bing penalize sites that present poorly on mobile platforms. With Dominion, your responsive website automatically reconfigures content based on the screen size of the device (desktop, tablet, or smartphone) and changes menus and content to match user behavior. It all adds up to a truly enjoyable experience for you mobile vehicle shoppers.

“Over 30% of our site visits are from mobile devices. I can see the customers are interested in what we have to offer. Time on site is longer. They are diving deeper into what we have to offer.”

Don Takac, Jr.Pre-Owned Sales, Latrobe Ford
YOUR EXPANDED WEB PRESENCE

Dominion Websites bring a higher level of design, professionalism, and consumer engagement to your “virtual showroom.” But did you know that our websites work beautifully with other valuable parts of Dominion’s product and services offering? Whether its our custom video marketing and eNewsletters or our patent-pending social media and reputation management platform, these and other marketing channels work together to drive engagement and conversions from your Dominion Website.

“Our Dominion Website has given my customers a sense of power. Wherever they are, they have accessibility. The increased traffic and new sales prove that our Dominion website is a win.”

Calvin BroussardInternet Sales Manager, Acadiana Mazda
EFFICIENCY & PERFORMANCE

Still paying for a mobile website? Keep that cash! Dominion Websites eliminate the need for separate mobile sites, saving your dealership time and money in development and maintenance. And when it comes time to update your Dominion Website, we couldn’t make it any easier!

  • Adaptive Page Editor – edit in place with drag and drop functionality – WYSIWYG
  • Industry-Leading Analytics – Omniture SiteCatalyst and Google Universal Analytics provide insight into customer behavior and help improve your site over time.
  • Future Page Publication and Expiration – total dealership control to ensure that content is added and removed when you want it. Build specials and coupons and more. Set it ahead of time and forget it.

Enhanced SEO – maximize search value and get more customer eyes on your inventory

“The best thing about our Dominion Website is the ease of changing content. Specials, announcements – whatever you need to change – you can change immediately.”

Scot DavisNissan of Wichita Falls

“Anyone can see us now. The site is user friendly and offers clear, concise navigation.”

Colleen StaverVice President, Infiniti of Dayton

View our OEM and Technology Partners