Responsive Websites

Expanding your presence


71% of car buyers have searched dealers
using a mobile device*

*Automotive News Power Training

Your customers and future customers are searching for you online. Meet them where they are. Everything you do online — social media, reviews and ratings, video and email marketing, eNewsletters, SEM/PPC advertising, and more — leads consumers to your website. It’s the first experience the customer will have with you. It’s your showroom and your brand. Our award-winning responsive design platform will help you make each customer experience a good one.
Responsive Websites

Science-driven Design

The key to stronger engagement & lead generation

Our design philosophy is based on five principles:

1. Give your Shoppers the best experience with Responsive Design
Google-approved platform for optimization across all devices

2. Engage your Shoppers with Usability best practices
We will test and update your website regularly

3. Design your site based on science — how visitors actually process information
We will not base your design on what we “think” looks good.

4. Capture and retain more visitors with fast page loads
60% say they won’t wait for more than 5 seconds for a webpage to load before leaving the site – The Center for Media Research

5. Optimize your SEO to appeal to both Search Engines and Shoppers
Leads generated through SEO close at around 14.6% while leads from other channels close at an average of 1.7% – Hubspot

What is responsive design?

First and foremost: Responsive Design is Google’s recommendation for automotive websites. By automatically resizing and repositioning page content, our award-winning responsive design websites allow your dealership to offer an ideal, mobile-friendly experience for online consumers. With the percentage of mobile searches being conducted for vehicles increasing, you must be where your customers are. Your online brand remains consistent in message and appearance through all screen sizes with Dominion Responsive Websites.

77% of mobile searches happen at work or home
(where a desktop or laptop is present)



Content Strategy

Attract valuable shoppers with unique, relevant content

The old saying “If you build it, they will come” also applies to building relevant content on your website. Without good content, your dealership website won’t be found – and if it is, shoppers won’t spend much time on it. An effective content strategy contains meaningful vehicle merchandising content, model-specific landing pages, rebates & specials, and reviews and ratings. Dominion can build that for you.



First to market

We introduced our responsive design sites in 2012, and we’ve been building our expertise — and our dealers’ success — ever since.



Our dealers’ sites have been ranked the fastest in the automotive industry (source: PCG Consulting).



We love what our dealers say about the support they receive as a Dominion Website customer- and you will too! (source: Best Industry Support,


Be found. Get the click. It’s that simple.

Google Partner & Bing Accredited Professional

Location. Location. Location. Be where your customers are looking. Dominion knows this. Great search capabilities come standard with Dominion’s Responsive Websites. More auto dealers are turning to Dominion to move the needle by using a managed approach to Search Engine Optimization (SEO) and Search Engine Marketing (SEM & PPC). Search has never been so powerful.

Reporting & Analytics

All the information you need on one dashboard


Dominion’s website analytics provide the information dealers need to maximize your website pages. This reporting is now available on our Market Center Digital Dashboard, which also provides reporting for your social media, reputation monitoring, and inventory merchandising.

Digital Marketing Manager

Partner with a Websites Expert

Digital Marketing Manager

Maximize your dealership marketing by integrating your entire digital marketing plan. Rely on an expert to organize that for you – so that you can do what you do best, sell and service vehicles. Dominion has a team of Digital Marketing Managers to facilitate your website and digital marketing needs.