With Dominion's award-winning services at your side, your virtual showroom will be bustling with traffic. Our experts put together a solid content strategy paired with a refined a SEO plan that will continuously drive shoppers to your automotive website. With features like My Payment that allows visitors to easily see what their monthly payments will be, your team is sure to see more leads!

responsive adaptive

Responsive Websites

Your dealership website is your virtual showroom and is the first experience the customer will have with your brand. Our award-winning responsive design will help you make each customer experience a pleasant one.  

Your online brand remains consistent in message and appearance through all screen sizes with our car dealer websites.

Dominion My Payment

Dominion My Payment is the only product in the industry that allows shoppers to search inventory based on actual monthly payments, not estimates.

To instantly show customers the inventory they can afford My Payment looks at:

  • Real-time “soft credit pulls” that provide a customer’s full credit bureau without asking for SSN or DOB
  • Tiered bank/OEM finance/lease programs including: full rebates/incentives, compatibility, stackability, and customized dealer rate participation
  • Automated trade-in equity calculation: customers can search and filter in real-time by changing financing parameters and vehicle preferences

“We have seen a 30% increase in sessions, a 109% increase in time on site, and a 33% VDP view increase.”

Tyrone Square Mazda
St. Petersburg, FL

“We saw 48 new leads in the first month with My Payment. Since then, it’s brought us as many as 204 leads in a 30 day period.”

Middletown Ford
Middletown, OH

“In July alone we received over 220 leads from My Payment.”

Benji Auto Sales
Miami, FL


Search Engine Optimization

Dominion Digital’s customized automotive SEO strategies position your car dealer website to be found by more consumers, get more VDP views and generate more leads. One size does not fit all. We will work with you, listen to your needs and optimize your search strategy to meet your goals.

  • Our Google certified experts keep a professional eye on your website
  • We stay on top of the latest ranking algorithms to keep you at the top of the results page
  • You’ll enjoy monthly reporting, traffic, and keyword analysis, along with recommended changes