DIGITAL AUTOMOTIVE ADVERTISING
As a Dominion Digital customer, you will receive the utmost support from our Dedicated Performance Managers in every aspect of your digital auto advertising strategy. Our experts have the industry knowledge to ensure you are targeting the right customers at the right time with Search Engine Marketing and Social Media Advertising campaigns.
“Since starting with Dominion we have seen amazing results! We’re seeing a significant increase in traffic – our leads are up 31% – increased time spent on our website and our conversion rate is up 40%!”
Jim True Ford
“Thanks to Dominion Digital’s social media advertising, our three-store group was able to sell over 100 vehicles and generate over 2,000 clicks back to our websites during the first quarter of 2017. We were even able to get an aged unit off our lot!”
Lithia Nissan Hyundai of Fresno
“This month, I could see 6,000 clicks to my VDPs because of what Dominion is doing for us on Facebook. Beyond driving traffic, we’re driving sales. In a single month, 8 of 15 cars advertised on Facebook were sold.”
DHC Toyota of Milford
“Our Dominion products and services work together to give our customers a great shopping experience. VinVelocity recorded more than 200,000 users over the 6 months to our site. Our Social Predictive Inventory Ads have generated nearly 4000 VPD views in the 3 months after going live.”
Ourisman Automotive Group
Pay-Per-Click, Display & Remarketing Campaigns
Dominion’s SEM Specialists are here to exceed your expectations, not your budget. They work to drive targeted traffic to your website that will deliver immediate results.
Campaigns within Google, Yahoo, and Bing contain keywords that support specific programs to drive targeted traffic to your website. You can adjust the number of campaign keywords purchased on a monthly basis to fit into your specific budget and SEM strategy. With our detailed reporting, you’ll always know how we’re doing.
Uses “deep linking” to usher low funnel web traffic to the most relevant content on your site: your vehicle details pages (VDPs). This strategy removes lead friction and creates an optimal user experience by delivering the VIN-level information consumers are seeking. The result? More conversions from more highly-qualified prospects.
Our automotive advertising strategies for social utilize the hyper-targeting power only Facebook and Instagram can offer to reach shoppers, potential buyers, lost souls, and current customers. Wherever a customer might be in the buying cycle, Dominion Digital has a customized ad to drive them further down the funnel and into your dealership.
- Dynamic Retargeting
Re-engage shoppers who visited your website but didn’t submit a lead.
- Predictive Inventory
Leverage world-class data to target the shoppers most likely to buy.
- Fixed Ops Conquest
Target the shoppers that are due for maintenance and fill your service drive.
Reach your customers during specific points in their vehicle’s lifecycle.
Just looking for someone to manage your social channels? Get help here!