About Jeff:
Jeff Ornell serves as the director of equity strategy for Dominion DealActivator. Jeff has been with Dominion for 6 years and in automotive for almost 20 years. He regularly interacts with OEM, Tier 2 and Tier 3 partners to help them integrate with Dominion’s products and services. He has served as the F&I director for a variety of dealerships including North Star Ford, White Bear Dodge and Elk River Ford & CDJ. During his time in retail, Jeff ensured that per-vehicle profitability consistently exceeded $1,500 with his team of F&I managers. Jeff has spoken at Digital Dealer and many other 20 group meetings throughout the country.