Digital Advertising

Social Media and Search Advertising for Car Dealers

Social Media Advertising

Yes, you CAN sell cars with social.

Social advertising utilizes the hyper-targeting power only Facebook can offer to reach shoppers. Social ads take on the same broadcasting power of TV and radio, helping you reach potential buyers, lost souls, and current customers.


68% of those who purchased a car found the vehicle on social media and 87% say they research cars via social media.


Wherever a customer might be in the buying cycle, Dominion Digital has a customized ad to drive them further down the funnel and into your dealership.

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    Dynamic Retargeting
    Re-engage shoppers and generate website conversions by targeting shoppers who visited your inventory but didn’t submit a lead.
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    Predictive Inventory
    Leverage world-class data to target shoppers most likely to buy.
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    Fixed Ops Conquest
    Acquire more service customers by using social media to reach shoppers that are due for maintenance.
  • Lifecycle Social Ad
    Reach out to your customers during specific points in their vehicle’s lifecycle.

Dominion Digital gives you the measurable ROI that is lacking with other vendors. With continued reporting and frequent updates from your Dedicated Specialist, you can be assured that your ad dollars are well spent.

“By taking advantage of Dominion Digital’s social media advertising, our three-store group was able to sell over 100 vehicles and generate over 2,000 clicks back to our websites during the first quarter of 2017. We were even able to get an aged unit off our lot!”

Lithia Nissan Hyundai of Fresno | Fresno, CA

Search Advertising

Exceeding expectations- not budgets.

  • Dominion’s Search advertising is an aggressive approach to search engine advertising that delivers immediate, targeted results.

    Our Pay-Per-Click (PPC) campaigns within Google, Yahoo, and Bing contain keywords that support specific programs to drive targeted traffic to your website. You can adjust the number of campaign keywords purchased on a monthly basis to fit into your specific budget and SEM strategy.

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Dominion Search includes:

  • VinVelocity®
    Uses “deep linking” to usher low funnel web traffic to the most relevant content on your site: your vehicle details pages (VDPs). This strategy removes lead friction and creates an optimal user experience by delivering the VIN-level information consumers are seeking. The result? More conversions from more highly-qualified prospects.
  • Content Strategy
    Search advertising must be paired with a strong content strategy to drive conversions. An effective content strategy contains meaningful vehicle merchandising content, model-specific landing pages, rebates & specials, and more. We understand the value of relevant website content and know what it takes to get car shoppers engaged and into your showroom.
  • How to Hold Your Digital Vendors Accountable

  • Search Specialist
    Rely on a dedicated expert to handle all of your search marketing needs. Your Google Certified Search Specialist works on your behalf to continually measure, re-evaluate, and refine the plan to maximize your online ROI.
  • Digital Dashboard
    A singular view of all the reports you need to make critical business decisions. Monthly reports are designed to showcase your traffic, page views and search engine referrals.

“Since starting with Dominion we have seen amazing results! We’re seeing a significant increase in traffic – our leads are up 31% – increased time spent on our website and our conversion rate is up 40%!

Jim True Ford | Brookville, IN