Clift Buick GMC crushes review generation, surpasses SFE requirements using Dominion's Prime Response®.

Licia Willnow, Sales Manager, has witnessed a great deal of change over her 30 years at Clift Buick GMC (Adrian, MI) – changes in the market, in technology, and in programs driven by the manufacturer. She and Marketing Manager, Allie Barker, recall how reputation management became a critical effort for the dealership, motivated in large part by the General Motors “Standards for Excellence” (SFE) program.

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