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NEW Integrations!

The best equity lead generation solution keeps getting better.


We'll Help You Match Customers to Your Aged Inventory

Intelligently discover new customers with Dominion’s automotive industry data and equity mining solution. DealActivator lets you move customers into a new vehicle earlier than they ever imagined by delivering an entirely new stream of business opportunities from highly-qualified, equity customers from your own database. Use Dominion’s award-winning dealership lead generation software to turn your current customers into loyal, repeat customers when you offer them a new vehicle for less — with no money down.

DealActivator lets you:

  • NEW View equity data directly in your CRM with a Google Chrome Plug-in
  • Pull customers back into the market
  • Optimize sales in your service drive
  • Secure quality pre-owned inventory
  • Drive your message with targeted marketing
  • Create trust with customers and hone your retention strategy

Talk to a Product Specialist and
Start Generating More Revenue

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For more information, fill out the form or call 877.421.1040.


35% Higher Average Gross Profits*


32 Additional Sales per Month*

*actual dealer results

"Before utilizing Dominion's equity mining solution, we spent hours manually searching our records for in-equity customers. Now, we can find them in a matter of seconds."

- Mike Paczewski, Toyota of Scranton

As an automotive dealer, data mining is extremely important to your success. Dominion’s DealActivator uses powerful calculations to give you detailed data and robust reporting. While extremely powerful, Dominion’s auto data mining solution is simple and easy-to-use, making it easy for any employee to use for car dealership lead generation.


Use automotive data mining to identify customers who can get into a newer car for less money.


Move customers into the market sooner with Dominion’s award-winning automotive equity mining solution.


Accurately calculate the current value for each vehicle by model, mileage, market info, and more to present the best deal.

In the automotive industry, data mining and equity mining are must haves. Dominion Dealer Solutions not only provides you with a customizable solution for automotive lead generation success, but our top notch training and support will ensure you get the most out of DealActivator.


For more information, fill out the form or call 877.421.1040.