Managed Marketing

  • April Recap: Dominion’s Top 5 Blogs

    Dominion’s Top 5 Blog Posts from April Dominion ACCESS Achieves Integration with Toyota Motor Sales, USA Dominion Dealer Solutions announced today that DominionACCESS®, is now a fully integrated partner of the Toyota DMS Integration Program. Toyota Motor Sales USA, Inc.’s (TMS) Dealer Daily Open Access (DDOA) program integrates with DominionACCESS via real-time secure communications across […]

  • Digital Media Terms Are New but Not Scary

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions CPM, MSA, Demo, Reach… Remember those advertising terms? They’re TV terms, and you need to know them when making big ad buys on cable or broadcast television. Now, in the age of digital media, we have new terms to learn. CPC, CTR, SEM, SEO…And, the […]

  • 6 Basic Tips in Creating a Consistent Customer Experience

    By: Jennifer Sanford, Dominion Dealer Solutions, Director of Strategic Marketing In past blogs, I’ve talked about cultivating a “brand worth promoting” and how you can determine if you have one. Today, I would like to address ways your dealership can embody that intentional brand — from the inside out — and create a consistent customer […]

  • Inside Out Branding

    By: Jennifer Sanford, Dominion Dealer Solutions, Director of Strategic Marketing Recently heard at a presentation given by a Google employee: “The business world is divided between Haves and Have Nots. Either you have a Brand or you don’t.” The speaker was discussing the value of cultivating a positive brand in the marketplace. In his remarks, […]

  • Are We On The Same Page: How to Prepare your Team to Represent your Brand

    Author: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions Have you ever talked with another person in your company and felt like the two of you were having completely different professional experiences? That it seemed like you were working for two completely different companies? I have, and it’s disconcerting. As a marketer, that scenario […]

  • SEM: Keywords Aren’t Everything

    By: Jennifer Sanford, Director of Strategic Marketing, Dominion Dealer Solutions I’m not an SEM expert. But, I’ve had the opportunity to learn from some of the best in the business. The most important thing I’ve learned is that keywords are just the beginning of an effective Search Engine Marketing story. Effective search marketing, like everything, […]

  • Is Your Current SEM Partner Cutting It?

    Dominion Dealer Solutions offers an extensive suite of products to enhance a dealers Search Engine Marketing (SEM). From fixed and variable offer-based promotions to pre-roll video, Dominion Dealer Solutions provides multiple services for dealers to obtain an expanded web presence. To see all of the product offerings and to compare if your current SEM partner is […]

  • Shoppers Travel at the Speed of Mobile

    Did you know that … 54% of millenials primarily access the Internet via mobile device (InMobi Insights Study, Feb 2013)? And, that … 60% indicated that they aren’t willing to wait more than five seconds for a webpage to load before they leave the site (The Center for Media Research, August 2013)? These stats are […]

  • When it Comes to Video Content: Engagement is Value

    Most have seen the statistics stating that videos are the #1 searched item on Google today. There is no doubt that online videos are the future of automotive marketing. Live videos are powerful storytellers- instantly conveying vehicle attributes to the consumer. Did you know that these same videos also can drive engagement and SEO? There are […]

  • Are Your Email Campaigns Responsive?

    By: George Nenni, Dominion Dealer Solutions, Vice President of Operations We all have smartphone pet peeves.  My top annoyances are: group text messages, people that blindly walk while looking down at their phones, and parents using smartphones at dinner while ignoring their children.  But, my ultimate smartphone pet peeve is receiving promotional emails that force […]

  • Do You Know Your Car Shoppers’ Preferences?

    According to the J.D. Automotive Mobile Site Study, there is a growing number of vehicle buyers using their mobile devices to research and shop for new vehicles.  When shoppers have a positive experience on an original equipment manufacturers or third-party site, they are more likely to share the content they find useful or interesting with others. […]

  • Top Four Tips for App Advertising

    “Creativity is putting your imagination to work, it’s produced the most extraordinary results in human culture.”-Ken Robinson Being that smartphone users are spending more time using apps instead of web browsers, mobile app advertising is seeing a significant growth. Online social network service, Facebook, has publicized significant additions to its mobile app advertising program. Marketers […]