Dealers attending this #DD15 workshop reviewed 5 different types of automotive videos: those for lead generation, owner follow up, parts, service, and inventory walk- around videos. The session reviewed the hardware and software needed, as well as how to write, produce and successfully disseminate those videos. Dealers learned how to get their videos in front of the right audience, whether through drip campaigns, pre-roll, or Google Adwords re-targeting. The session also covered common DIY video methods and ways to avoid costly pitfalls. This session provides a step by step outline for any dealership looking to expand its current video methods.