Dealer of the Month: Ourisman Automotive of Virginia

Dealer of the Month: Ourisman Automotive of Virginia

By: Marci Trares, Director of Marketing Services

The highly trained staff at Ourisman Automotive of Virginia has earned a sterling reputation thanks to their many years of service and commitment across Virginia, Maryland and DC. Their goal is to ensure that each customer receives the personable, top-quality service that they have built their name on.

Ourisman partnered with Dominion Dealer Solutions in 2016 on a variety of digital products. As Troy Nieves, Director of Internet Sales and Operations stated, “Without the relationship I have with Dominion, I wouldn’t be able to accomplish everything it takes to successfully run these businesses.”

“They have seen a 25% increase in website lead totals each month…”

The Ourisman Automotive Group has a complete Dominion digital marketing solution package, consisting of Websites, SEO and Content Management, Reputation Management, Search and Social Advertising, and VinVelocity. They have seen a 25% increase in website lead totals each month, and the Social Predictive Inventory Ads alone generated nearly 4,000 VDP views in the first 3 months.

“Now the dealership consistently averages 40.2 reviews per month with a 4.2 star rating.”

Before using Dominion’s Reputation Management, the dealership was averaging 8.5 reviews per month with a 3.0 star rating. Now the dealership consistently averages 40.2 reviews per month with a 4.2 star rating.

“The Dominion Digital staff is the most responsive and knowledgeable that I have personally worked with in my 17 years in the business,” Nieves said. “Our dedicated website specialist, Lauri Marshall, not only is our web expert but also our trusted confidant when it comes to all of our other Dominion digital products. To find a point of contact, such as Lauri, who can answer all of our questions regarding any digital product, guide us in the right direction, and tie all strategies together is nearly unheard of with automotive vendor relationships.”

The Dominion Dealer Solutions team takes great pride in partnering with this dealership group, particularly one that shows such strong commitment to customer satisfaction.

Want results like Ourisman? Contact us today for an assessment of your current digital strategy, and discover how you can simplify your life with a single digital vendor. Call 877.421.1040.

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Digital, Reputation Management, Social Media, Websites,
Dealer of the Month, Digital, digital marketing, Reputation Management,

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