Dominion Dealer Solutions Delivers Improved Shopper Engagement with ShopMyWay Website

Dominion Dealer Solutions Delivers Improved Shopper Engagement with ShopMyWay Website


Norfolk, VA – January 10, 2017– Dominion Dealer Solutions, premier provider of responsive websites for automotive dealers, announced today it has expanded its ShopMyWay website experience to include deeper reporting metrics and increased transparency, improving shopper engagement. With ShopMyWay’s conversion rates more than double the national industry average, today’s auto dealers can give their online shoppers the right information at the right time in the vehicle purchase cycle.

With ShopMyWay, dealers now have integrated website and conversion tools such as My Payment, My Car, and My Trade. Dealers using Dominion websites will see a deeper level of reporting because ShopMyWay integrates with other Dominion Digital Solutions such as Prime Response and VinVelocity. Dealers taking advantage of Dominion’s Prime Response reputation and social media management will have access to ROI reports on all MyPayment leads. The integration with VinVelocity enables dealers to identify the quality of traffic sources from various third-party channels.

“MyPayment, our shop-by-payment solution, has generated an average increase of 77% more highly qualified leads from our dealers’ websites,” noted Nicole Case, general manager for Dominion Digital Marketing.

Dealers using Dominion’s responsive websites are already familiar with its best-in-class performance including two-second page load time, complete integration with Dominion Dealer Specialties’ inventory, and the science-driven design behind its vehicle detail (VDPs) and search results pages (SRPs). Today’s automotive dealers also experience improved consumer engagement provided by ShopMyWay. Dealers using ShopMyWay through Dominion’s responsive websites have .123% higher organic traffic, 54% higher page views, and 63% more VDP views than dealers using other automotive website vendors.

“The best way to increase business today is to build trust with online shoppers. Dominion’s ShopMyWay experience enables automotive dealers to strengthen the relationship with their online shoppers without having to depend on third-party leads,” stated Sean Stansell, product manager for Dominion’s websites.

ShopMyWay gives dealers the information they need to assist online consumers in choosing the right vehicle with the best payment option and attaining the optimum valuation for their trade. For more information on the benefits of Dominion’s responsive websites and ShopMyWay for your automotive dealership, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ performance by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multi-channel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today’s automotive dealerships. Based in Norfolk, Virginia, every OEM and over 10,000 U.S. dealers depend on Dominion’s foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals. Our widely recognized B2C web and mobile portals, including,, and, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships. Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.

Media Contact:

Dominion Dealer Solutions
Peyton Hoffman
Director of Public Relations and Event Management

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